Video advertising is one of the most effective ways to reach and engage your target audience˳
Video Production For Mobile
As predicted by digital marketing experts, mobile usage surpassed desktop usage to access the internet in 2016 and businesses are taking notice˳ The shift indicates that more consumers are using their mobile devices to do their research about products and services˳ Therefore, it makes sense for businesses to want to engage their customers on mobile devices and a powerful way to do this is with engaging and effective video content˳
The shift to mobile has come with a shift to video content˳ Mobile users have been shown to prefer digital video over all other types of content˳ Thus, it’s reasonable to invest in video ads for increased engagement with your customers˳
Video Production Tips For Clickable Ads
Many businesses that attempt to produce their own video ads before approaching a professional corporate video production company find out the hard way that there is more to video marketing than meets the eye˳ They find that they are not getting the return on their investment as expected˳ Many end up making losses because their videos lack strategy, clear messaging and good production quality˳
The following are some video production tips for effective video marketing for mobile:
1˳ Ensure your logos are large and clear
Everything designed to be viewed on mobile should be large and clear˳ This is because mobile devices have smaller screens than desktops and laptops˳ Large and clear logos will increase viewer familiarity with your brand and improve the chances of people recommending your brand to their networks˳ Small logos are likely to be lost on the smaller screens˳ Packaging and branding your videos is key˳
2˳ A Call to Action is a must
A call to action (CTA) gives the viewer a clear path to take if they buy your sales pitch˳ This can be a simple statement, such as ‘click now to buy your goods’ or “for more information – website address”˳ Not including a call to action is likely to result in dead end users who don’t take any action even if they are interested˳
3˳ Mention the brand
It’s important to mention the brand in the ad in order to build brand familiarity˳ This mention may be verbal or visual˳ It also doesn’t matter when in the ad you mention the brand˳
4˳ Use different ad tones
There are different tones you can use in a video marketing˳ These include funny, dramatic and informational tones˳ These can be adjusted and interchanged to suit the situation and the audience˳ It is important to be aware of your customers’ expectations and preferences in order to use the most appropriate tone˳
5˳ Align your ads for different screen sizes
Ads will not appear the same on different screen sizes˳ It is therefore important to align the ads to suit the screen size˳ Test the ads on different screen sizes in order to align for the greatest efficiency˳
6˳ Don’t make a long video
The traditional length for an ad is 15 to 30 seconds˳ This is the ideal length to pass information to your audience˳ Your audience is likely to lose concentration with a video that is too long˳
7˳ Limit your ads to 15 seconds
15 seconds appears to be the optimal length for video ads˳ This is adequate for passing information˳ Ensure your ads are engaging, interesting and concise˳ A 15-second ad can lead to a longer version when using social media platforms like Facebook and Instagram˳
8˳ Use auto-start
Not everyone likes ads that auto play˳ However, they are an effective way of getting through to your target audience˳ You are likely to get through to your audience with a relevant interactive and visual ad if you make it engaging and concise˳
Source by https://ezinearticles˳com/?8-Creative-Tips-for-Clickable-Video-Ads&id=9834022
