Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work˳ As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information˳ It’s virtually impossible to go through every one, so you refine your search by adding more exclusive keywords˳ Voila the number of pages reduces to around 1,000˳ Still this is a lot of pages, but you start looking through the information to find what you want˳
As you go through the first 10 links on the page, WHAM! The information you needed to find was in the first or second in order of PageRank˳ You wonder how did they get such a high rank on Google? You may think it was very expensive to get that site at the top of the heap˳ The funny thing is, with a little know how and about $75 you too can go for the top˳
Search Engine Optimization or “SEO”, has become a standard in the web design industry, every customer of a good web designer wants to be number one in their keyword and may be willing to pay the extra money to get there˳ A good web designer will dress up a web sites home page to match the requirements of their client on specific keywords˳ The client will also pay more for the exclusivity to remain there untouched˳ SEO has become a niche for a lot of web companies˳ They know if they can get the company to the top fast, the word of mouth will be helpful toward their business˳
Through specialized META tags (hidden group of keywords) the web designer will strategically place keywords multiple times in the title bar, keywords, and even as hidden text˳ Some search engines have figured these tricks of the trade out and have banned certain websites from their indexes˳ Google has become the engine of choice for a lot of people today˳ There is a different logic Google uses to calculate page rank and keywords is only a portion of it˳
Google actually uses a specialized mathematical equation to place your site in a predetermined order˳ First things first, if your website is a keyword, that does not automatically give you a top spot˳ It will take time to move up the ranks and you should register with Google as soon as possible to drive your rank upwards˳ But just having the right URL (Universal Resource Locator) doesn’t guarantee the top spot either˳ You must also be swapping or reciprocating links with other Google users˳ The more you use Google websites that are indexed the faster and higher your site will go in the ranks˳
A Google robot will visit your site frequently so continue to modify your code and keep checking its rank and status˳ Eventually, your site will drive up the ranks and land on top˳ It may take time and work, but you will get the hang of keeping it there once you employ the right mix of keywords with links˳ Some companies can charge up to $1,000 for the top spot, they employ the same techniques, even though they don’t want you to know this˳ Keep your META tags, title, keywords and content in line with your keywords and continuously look to optimize them˳ Under no circumstances take another persons keywords off of their code; this is potentially dangerous as you could be violating copyright laws˳
Good Luck!!!
Source by https://ezinearticles˳com/?What-is-PageRank?&id=1616
