To any businessperson, the return on investment (ROI) is of great importance˳ We can define ROI as the profit you get after making an investment˳ You can also call it the cost that you save because of making an investment˳
Digital marketing
Digital marketing is made up of different areas: email marketing, SEO, social media marketing, content marketing, just to mention a few˳ Compared to the traditional way of marketing where you need to spend millions for you to reach your target market, digital marketing is highly cost effective˳ You can use it regardless of whether you are running a small one-person local business or a large corporation˳
All you need to do is set up your campaign depending on your budget˳ The marketing strategy also gives you the benefit of running A/B split tests that help you settle on the most effective marketing strategy that saves you a lot of money˳
It’s also easy to make adjustments in digital marketing˳ If you have noticed that a certain Ad isn’t doing as well as would like it to, you only need to make a few tweaks and you are good to go˳ It’s a completely different issue with traditional marketing˳ With the traditional form of marketing, the process is long, time-consuming, and often expensive˳ For example, if you have made a mistake in a magazine, you have to ask the editorial team to make another Ad˳ You also have to wait for another magazine publication to see the changes˳
There are plenty of online tools you can use to measure your digital marketing success˳ For example, when you use paid online Ads, you can easily track the number of people that click on them˳ You can also tell those that buy your products˳ You can also track your traditional marketing technique but it’s going to take time and is often inaccurate˳ For example, how can you accurately tell the exact number of people that watch your television Ad?
Finally, it’s easy to accurately target your audience with digital marketing˳ You can target your audience depending on the location, age, sex, and other parameters˳ This is something that is almost impossible with the traditional marketing techniques˳
ROI on digital marketing vs˳ traditional marketing
Due to the ability to specifically target your ideal customers, digital marketing gives you a better ROI˳ This is because you spend an amount that is enough to reach the people you are interested in˳ While this is the case, you should note that the ROI increases as you increase and master your connections˳
Verdict
While digital marketing has a high ROI than the traditional method of marketing, you have no reason to ditch the traditional marketing techniques as they have been proven to be highly effective in certain industries˳ All you need to do find the right channel that reaches out to as many of your target market as possible˳ You should remember that the future of marketing is digital; therefore, you should invest heavily in it˳
Source by https://ezinearticles˳com/?Taking-A-Look-At-ROI-In-Digital-Marketing-Compared-To-Traditional-Forms-Of-Marketing&id=9639783
