Marketing is a way of communication between a business and potential customers for presentation and promoting values of a certain product or services˳ The main goal of marketing is to sell˳ Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion and establishing a relationship with customers etc˳
Social media marketing is used to present business through social media and use this as a way to communicate a message to potential customers˳ Social media refers to different websites that allow interaction among users and the exchange of information through a variety of channels˳ Content can come in the form of blog articles, presentation, videos, e-books etc
Below are some of the most important websites
- Facebook- it is seen as the most popular social network and also a network with the largest amount of potential customers˳ Facebook pages are for celebrities, businesses and institutions˳ A page can have several administrators/managers˳ Facebook groups are for users who share the same interests˳ It is also for college students etc˳ it can be closed/open or secret˳
- LinkedIn: LinkedIn is regarded as the largest business professional network˳ It allows sharing of posts and profiles˳
- Twitter: it is differentiated by its microblogging from sending short messages called tweets˳ It uses hashtags˳
- YouTube, Vimeo: these websites host video files˳ Videos can be promotional, instructional or you can start a video blog˳ You can promote a video by sharing the link on other social channels˳
- Google+: It uses Google+ profiles for individuals, Google+ pages are for companies and institutions˳ Google has ceased to have Google+
- Pinterest, Instagram, Flickr: these 3 websites are visual-content sharing platform˳ It allows images and short videos for online stores, decorators, clothes manufacturers etc˳
- Foursquare, Yelp: Most times, tourists make use of these social networks for reviews on places visited˳
Blogging is a form of social marketing which uses blogs to create and publish content while establishing a relationship with the readers˳ Blogging is an interactive form of publishing content on the web˳ The act dates back to 1990s till around 2000s˳ It comes from the word “weblog” and publishes content which is useful, practical and engaging˳
WordPress is the most popular blogging platform˳ Others are Tumblr, Blogger˳ For a successful blogging activity, choose a suitable design, be consistent, interact with the readers and analyse your performance˳
Tips in using social media for marketing include
- Customization: you need a profile image, description of the business, cover image, business urls, and lastly your business location˳
- Social Media Optimization: it entails that if a visitor inputs your business name on a search engine, it should be easy to find within seconds˳
- Follow social media guidelines: guidelines on text and URL in the cover photo, conditions when organizing online process and limitations should be adhered to strictly to avoid a ban˳
- Evaluation: It requires monitoring and analysis to evaluate your performance and determine if results are satisfactory˳ If results are not satisfactory, the approach and methods should be changed˳
When you intend to use social media for promotion, there are 2 major divisions of promotion for social media˳ This is the paid and free adverts˳
Paid adverts allow direct promotion with paid ads˳ It also can track conversion and flow of a paid campaign˳ A free version, on the other hand, allows you to create and manage a social account and online promotion through a social media account˳
Tools for managing Social Media˳
- Tools for planning include Google calendar, post planner˳
- For managing your social channel- Hootsuite, Tweetdeck
- For monitoring- Google Alerts, Google Analytics and Social Insights˳
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