Every graphic element should relate to its particular communications function and unique environment˳
Just as in music, there’s nothing right or wrong about notes such as Middle C or B-flat, there are no “good” or “bad” typefaces or type sizes-only appropriate or inappropriate ones˳
A newsletter of serious opinion, for example, requires a totally different design than a gardening newsletter with lots of pictures and short articles˳
An image-building magazine ad requires a different design approach than a product and price-oriented newspaper ad˳
A letterhead for a prestigious law firm should be easily distinguishable from a letterhead for a rock music promote˳
Graphic design must be relevant˳ Each design should be judged on its ability to help the reader quickly and easily understand your message˳
Form must always follow function˳ Think of graphic design as a means of communication rather than more decoration˳
And a word of caution: Don’t let enthusiasm for the capabilities of your desktop publishing system get in the way of clear communication˳
Clarity, organization and simplicity are as critical to design as they are to writing˳
Always strive for cohesiveness between appearance and content˳ Important ideas, for example, should be made visually more prominent than secondary ideas or supporting facts and figures˳
This should come as good news to those who have been intimidated by graphic design, thinking of it as an art practiced only by the gifted or the trained˳ If you use the appropriate tools, you should be able to produce effective, good-looking publication˳
The size of all graphic elements should be determined by their relative importance and environment˳
Because there are no absolutes in graphic design, success is determined by how well each piece of the puzzle relates to the pieces around it˳
For example, proper headline size is determined partly by its importance and partly by the amount of space that separates it from adjacent borders, text and artwork˳ A large headline in a small space looks “cramped˳”
Source by https://ezinearticles˳com/?Relevance-and-Proportion-in-Desktop-Publishing&id=5447848
