You’ve decided it’s the right time, for you to sell your home˳ While this decision may be based on a variety of considerations, the first decision, the homeowner needs to make (next), is selecting the right agent, for him˳ One should thoroughly interview prospective agents, and discuss, in advance, considerations, philosophies, perspectives, systems, approaches, etc˳ One of the most important discussions should be about how one might market the particular property, in order to achieve the homeowner’s needs, concerns and objectives, with the best results˳ This article will briefly examine and discuss 6 real estate marketing considerations, alternatives, and options˳
1˳ Conventional advertising: Traditional, or conventional advertising/ marketing approaches, include using newspapers, sending postcards, mailings, etc˳ Over the past decade, there has been far less attention to these methods, because of buyer’s reading policies, widespread use of the Internet, costs, etc˳ However, this is still a needed, necessary, useful format and media, especially if done, with professionalism and focus!
2˳ Social media/ internet: There are many popular real estate websites, including: Trulia, Zillow, Realtor˳com, MLS, real estate broker sites, etc˳ In addition, there has been a widespread emphasis on effectively using Social Media, etc, which garners widespread focus and attention˳ The advantages of this method, include attracting potential buyers, and minimum costs˳
3˳ Word of mouth: Wise Realtors realize, the best form of marketing, is word of mouth! Superior real estate agents, have a following, and references from former clients and customers, generally, produce the finest results!
4˳ Open Houses: There are two types of Open Houses: 1) Broker’s Inspections; and 2) Consumer Open House˳ One promotes these, via a combination of the previous 3 methods, as well as by using well – situated signs˳ The basic advantage of these, is it permits lots of exposure, and there is an adage which states, the more potential buyer views, the better the possibility of a sale!
5˳ Staging: Certain homes might benefit from the services of a Professional Home Stager˳ Homeowners should discuss this, with their agents, including the benefits, costs, needs, options, etc˳
6˳ Niche marketing: Does the specific house, fit into a particular niche? Are there, perhaps, certain groups of buyers, who might have a better chance of being attracted to this home? How might one focus on this group, if applicable?
Houses don’t sell themselves˳ Real estate professionals proceed with a quality, overall marketing system, and customize the best one, for the particular client’s property!
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