Production and distribution depends largely on the marketing strategy opted by an organization˳ The marketing strategy mainly involves the advertising and promotion of your product˳ It helps in setting up a brand image and makes relationship with the target market˳ Designing innovative and attractive advertisements, creative images and brand recognitions are the goals of advertising strategy that ultimately results in increased sales˳ Identifying the market and promoting a product or service to that market is the key to achieve that goal˳ No business can afford to lose customers and this happens only when you ignore the customers and don’t educate them about your products˳ With the advancement in technology and the growth of internet, it has become essential for every company to use online advertising methods for promotion of their products˳
Online advertising is a method of marketing that uses internet to deliver the message about your product to the public˳ Whole world is connected to each other with internet and it is the easiest way of spreading your product information to the entire world˳ When you are over internet; you get global before even you know about it˳ Marketing products or services over internet has grown very rapidly˳ It is reported that online advertising has reached over $25 billion US Dollars˳ This includes the advertising over search engines, display advertising over different websites, online classified ads, video advertising and email marketing˳ The main reason of this growth in online advertising is the cost effectiveness and immediate delivery of desired information to the target audience˳
Growth of social media websites has forced the marketing experts to align themselves with the internet marketing technique, termed as social media marketing˳ Social media marketing involves the techniques used to advertise your products and services over websites that offer social networking options to their users˳ Internet users are growing rapidly over social networking websites and with more than 600 million users, Facebook is the largest social networking website at the moment˳
Other than social networking, Facebook is now used as an effective marketing tool over internet as well˳ With over 600 million users, this single platform has the capacity to help a company grow over internet˳ Facebook provides a number of features that can help in branding and increased public awareness about a company’s products˳ Pages and groups are no doubt effective marketing tools but the features of Facebook ads are true competitive advantage one can have˳ If setup correctly, these ads can really bring a boost to the ultimate goal of an advertising campaign, that is, sales˳
Facebook ads are easy to setup and provide some good options to target your audience˳ The first step towards a successful advertising campaign is to design an innovative and attractive advert˳ Facebook allows you to advertise your own website, Facebook page or even an event that you might have created over your page˳ Be creative while designing your ads because in Facebook, you can only have a 25 characters title and 135 characters description˳ You can also use an image to spice up your ad a little˳
The target audience selection is very comprehensive with Facebook ads˳ You can not only target people by their geographical location but can also select the gender, age limits, likes, interest and even education˳ The most powerful targeting tools is the ‘Like & Interests’ tool˳ If you are planning to promote cell phones, you can target the people, who already have ‘liked’ the pages of various mobile phone brands˳
Advantages of Facebook Marketing
- You can create your own Facebook page that acts just like your own website
- Fan following can be measured with the ‘Likes’ of a page
- Comprehensive targeting even allows you to target fans of an already established Facebook page
- You can select your maximum advertising cost options for CPC and CPM
- Daily advertising budget can be specified
- Advertising can be scheduled˳ You can select when to start and end the campaign
- Good click through rate of adverts if ads are designed properly
- Cost per click (CPC) and cost per thousand impressions (CPM) is low in comparison with other display advertising options
Incorporating online advertising is essential for a successful marketing strategy˳ All internet marketing experts agree that Facebook plays an important role in positioning and placement of your brand˳ Be creative, research the target market properly and select your audience wisely to get most out of a marketing campaign˳
Source by https://ezinearticles˳com/?Facebook-Marketing&id=6183981
