In order to have a successful banner ad campaign that incorporates custom flash banners, you should follow some basic design tips˳
1) Keep the file size small˳ We discussed this a little bit last week, but web sites don’t like big files and will charge you more for a flash advertising banner with a bigger file˳ To cut down on file size, try using a limited number of colors, gradients, and dashed or dotted lines˳
2) Increase readability by using the best font˳ Font has to do with the size and the type˳ For size, you want to make sure that it is big enough for people to read your banner on the screen˳ An 18 point font or larger will work well˳ For the type of font that you use in your ad, make sure that you use a font that is safe for the web and will translate to all programs˳ Good examples of this are Arial or Verdana˳ It will also help your readability if you bold your font˳
3) Always include a close button˳ Readers want to feel in control˳ Therefore, give them some control˳ If your custom flash banner opens up or expands when the mouse rolls over it, or if your flash banner ad moves across the page, be sure to include a close button so that your potential viewers can control when they see your advertising banner˳
4) Limit animation and video time˳ Your flash banner is an ad, meaning that while you want to get people’s attention, you don’t want to completely pull them away from the page they sought out˳ You should try to keep your advertising banner animation and videos short and to the point˳ In general your custom flash banner animation should last about 15 seconds and your videos should last no longer than 30 seconds˳
5) Include a pause button˳ Your purpose here is to grab potential customer’s attention, not to annoy them˳ Sound will direct their attention to your custom flash banner, but it can also annoy them if they can’t turn it off˳ Just like with a close button, always give your viewers the control and add a pause button when you include sound in your flash banner ads˳
Source by https://ezinearticles˳com/?5-Design-Tips-For-Flash-Banner-Ads&id=3184000
