What is website?
It is the media through which information can be spread through out the world˳ The important thing is spreading information, how to spread information? How users will come to know about website? These are the some questions will get raised…˳
For above questions Search Engine Optimization will give the answer˳ SEO is the main base for website through which we are going to spread information or any other important information˳ Just by developing website work will not be over˳ Following information will give you some basic information about SEO according to my experience
* Search Engine Optimization(SEO)
Step 1: How to get identified by major search engines(reference to Google)?
Add your website URL in Search engines˳ Fetch sitemap˳xml or add meta tag or dns record or link your website with Google analytics˳
Step 2: You will get the performance of your site within a 10 days˳ Google will give all the information about your website and follow the results given by Google and do changes the website˳
Step 3: In SEO meta tags matters, concentrate on meta tags too because while crawling search engines will go through these meta tags˳
Step 4: The length of these meta tags within specified length as per SEO standards˳ Like each tag should not have more number of words˳
Step 5: Use the keywords properly in all the tags including content of the website as per SEO standards like 2 to 4% keyword usage is proper according to me˳
Step 6: Content of the website should be unique and keyword usage should be proper˳ Because after the meta tags content is the very important search engine crawler˳
Step 7: Analyze all the pages in online search engine checking tools˳ As per the results do changes if necessary
Step 8: Once complete SEO setup will be done go for getting backlinks˳
Step 9: Getting huge backlinks is good to get good page ranking and Alexa ranking˳
Step 10: To get backlinks take help from directory submission sites and blogging sites like blogger, WordPress and TypePad˳
Step 11: To get backlinks paid service is also there you can go for that also˳
* Sea Engine Marketing(SEM)
It is the form of internet marketing˳Marketing will be done through internet nowadays this has become popular and many customers are satisfied by this internet marketing˳
Some of the methods in SEM are as follows
Step 1: After SEO setup concentrate on this too if you are providing service or sales through your website˳
Step2: Take use of Google keyword finder tool and in this tool you can easily analyze the competitors˳
Step 3: Generate proper keywords as per your website message˳ Use these keywords in site content and keyword tag˳
Step 4: Try to get traffic from the website which have got good page ranking and Alexa ranking˳ This influences your site more˳
Step:5 Take help of social working sites like Facebook, Twitter and LinkedIn˳
Step 6: Publish your website information in social networking sites and give update about your website regularly˳
Step 7: Take advertisement campaign from Google, Facebook and LinkedIn too˳
Step 8: Send mails and SMS to targeted customers˳
Step 9: Publish offers about your products˳
* Social Networking
Nowadays social networking has become more popular and has got huge number of internet users˳ In Search Engine Marketing this social networking play an very important role and SEO is the base for website to get identified by major search engines like Google, Yahoo and Bing˳
Note: Search Engine Optimization is permanent˳
Source by https://ezinearticles˳com/?Social-Networking,-SEO-and-SEM-in-Website-Role-and-Ranking&id=5855947
