This is a 2-part series in relation to the terms used in Search Engine Optimization (SEO)˳ If you missed the first part, do read up on it as it is the ideal place for you to start off with˳ Without further ado, I will continue with the terms˳
Free Reprint Articles
These are articles written by you and published on article submission directories for free which can also be used by other webmasters for free˳ However, the reprint of your articles are made with the condition that they will have to maintain all anchor texts including the links to your website; hence driving even more “organic” traffic to your site˳
Google Page Ranking (PR)
This literally means the importance and relevance of a website in Google’s view˳ Generally, the ranks will be from 1-10 with 1 the highest and 10 the lowest˳ You can view the PR of any site by downloading Google’s toolbar˳
Keyword and Keyword Phrases
A word or phrase which Internet users use to search for related information˳ For instance, when a user types “Search engine Optimization Services”, the whole term would combine to be labeled as “keyword phrases”˳ It is also the term which you will use on your site to match these users’ searches in order to bring them over to your site˳ On the contrary, a keyword refers to just a single word; for instance “locksmith”˳ Having mentioned that, keywords are more difficult to rank compared to keyword phrases since the former is considered as more generic˳
Links
Links can either come in the form of texts or visuals and will bring visitors from one page to another by clicking on it˳ Most often, these text links are highlighted and differ from the other body text and the likes˳ There are also many different form of links such as one-way links, two-way links and many more˳
Link Exchange
Link exchange is just what the name suggests˳ It is the process of link trading by two different webmasters from two different websites˳ Often, it is done by two websites that are related in niche and content since it contributes to the weight/importance of the links in the eyes of Google’s algorithm˳ For instance, A website offering music classes can conduct a link exchange with a website offering musical instruments for sale˳ They are said to be relevant˳ On the contrary, a music class website and a jogging shoes website is irrelevant˳
This concludes our 2-part series in terms related to search engine optimization˳ Needless to say, there are many more terms which are related and significant for you to grasp in order to succeed in your home-based Internet business˳
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