Paid advertising is a vast field of opportunity for every individual who wants to expand his business and grow with the trends of the market˳ Today the world is digitalizing itself and moving forward opening new doors in the paid marketing industry˳ There are many techniques for research on the Google AdWords campaign with immense technology advanced paid marketing strategies and campaigns which can run online without any restrictions and with a smooth functioning process˳
Let’s now understand more about a particular ad by Google named PPC Advertising˳
Concept of Google AdWords: –
Google has come up with an advertising word tool called “Google AdWords”˳ It has a bunch of words collected which are bid the highest by online users˳ Google AdWords is also known as Paid Marketing˳ The advertisers have to pay to bid those keywords which are present in the paid campaign˳ Less-Effective keywords reduce the ad rank of the business˳
Google AdWords sets the budget bar as per your requirement˳ You can choose the bid on the lowest rated word also and run your campaign with low budget as you desire˳ In the world of AdWords, impressions, click strategy, keyword planner plays the major role for a successful paid marketing on a digital platform˳
Search Engine Marketing: –
The conceptualization of SEM is done to elaborate the functioning of paid marketing on Google search engine˳ The major examples of SEM are Google, Bing, Yahoo wherein they allow the advertisers to advertise but through various methods like: –
1˳) PPC: Pay Per Click (Advertise is taken into consideration)
2˳) CPC: Cost Per Click (AdWords are taken into consideration)
3˳) CPA: Cost Per Acquisition (Impressions are taken into consideration)
The most relevant form of advertising through a search engine is PPC Advertising˳ Pay- Per- Click marketing strategy reduces the wastage of money to an extent˳ In this paid marketing strategy ads are shown to the users as per the keywords entered by them in the Google search engine˳ The advertiser’s money will only be deducted when a user will click on their respective ad and will visit the page˳ The advertiser cannot boost his ad by paying more to go ahead of his competitors˳ The whole PPC marketing revolves around the keywords used by the users˳ Thus it is also known as
“Keyword Marketing”˳ PPC Campaign is effective as it reaches out to a potential audience which is genuinely interested in the product and the ad gets proper exposure in the industry through this marketing tactic˳
Importance of PPC Advertising: –
1˳) PPC Campaign has a hyper-specific audience that clicks on a particular ad of his taste of interest˳
2˳) From the monetary aspect, it is well-secured tactic wherein deduction happens on a click˳
3˳) There is no unwanted impression or surfing happening by clicking the paid marketing ad˳
4˳) PPC occurs with full authentication through ad auction, each and every keyword is auctioned for a search engine to determine the advertisements validity through Search Engine Result Page (SERP)˳
PPC Advertising Examples: –
Olay BB Cream had come up with a PPC Marketing tactic which involved site links, an offer, and a trademark˳
The mixture of these three elements makes an ad look reliable and eye-catchy because of the stated offer˳ Site links give an opportunity to the user to click wherever he is amenable to look for the stated product˳ The registered trademark can accelerate your rank in the search engine˳
An Audi PPC Ad Campaign had site links, verbs and social extensions which uplifted the ad in the search engine˳
Site links are a sure game changer as they give freedom to a user to know the insights of a product in a more systematic pattern˳
Verbs from the ancient times have described an item’s quality in a much better way than writing a simple line˳ Audi had created one single line that stated “Experience New Audi Luxury Cars and Models at Audi USA˳com”˳
A social extension with a huge amount of followers changes the game on the Google platform in a wink of a second˳
Conclusion: –
A PPC Campaign is the most effective and economical way to deliver paid ads˳ It is a backbone for growing as well as the giant business’s marketing model˳ Keywords for generating an ad can be auctioned by bidding and the rank of the business can be known from the Google search engine˳
PPC Marketing gives a niche market audience that engages in a product and uplifts the features of it at the same time˳ It allows displaying ad in a specific demographic or a country globally or locally with time and day preference˳ It helps in targeting customers and redirect them back to advertiser’s website˳
Source by https://ezinearticles˳com/?Heres-What-Industry-Insiders-Say-About-PPC-Advertising&id=9961364
