To be effective with your home business advertising, you have to stay away from Yahoo, Bing, and especially Google˳ It’s often quite difficult to get your ads approved by them˳ These sites have tried to weed out the bad guys with their online scams, but by doing so have affected people like you and I, trying to make a living at home˳ Fortunately, there are alternative ways to promote your business online˳ Here are some fundamentals to get you started˳
Finding Sites to Place Your Ads
There are lots of ad directories and resources to help you find places to advertise˳ A few examples are ADEngage, AdBuyer, and Clicksor˳ But, let’s look at one of my favourite sites, Leadtail˳com˳
The first step on their home page is to drill down on your niche to find advertising opportunities for your specific audience˳ Let’s use the example of “online business”˳
When you search the site for that keyword phrase, you get nineteen pages of results˳ Each page lists:
- the name of the company
- their pricing method (CPC, monthly, etc˳)
- number of monthly visitors
- minimum suggested order
Select one of the publications that appeals to your audience, and budget, then click through to their website˳ I’ll use Business˳com because it has:
- CPC or cost per click pricing method
- 40,000,000 visitors (huge!)
- and only $250 as a suggested spend
Once you get to a company’s website, you look for links to their advertising page˳ It will say Advertise, Advertise with Us, Advertise with Business˳com, etc˳
Not all sites are the same˳ Some will have the advertising rates right on them˳ Some will not˳ Often you will have to contact a sales rep to find out the best options for your budget and advertising objectives˳
Many of them have self serve platforms where you don’t need to speak to a rep˳ The site will have a form where you set a budget, put in your ad copy, and add a tracking code˳ Have your ad, ad photo and URL ready before you start˳ There are often options to place banner ads, or business directory advertising, also˳
Creating Your Ads
You need to ensure you use strong keywords; words that people will search for to find your business, or ad˳ First, find Google AdWords, and their tool ‘KeywordsToolExternal’˳
Example: “online business from home”˳ Hit search and you’ll see loads of keyword phrase options˳ It shows the number of people who search for certain terms˳ High numbers means high traffic˳
Pick a keyword phrase from the list and click on it to take you to a Google search page˳ This will show you what that phrase’s search results are˳ Sometimes at the top of the page there is a peach coloured box with links in it˳ These are sponsored or paid links˳ If there are any links in the right hand column, these are also paid ads˳
In the main window, the white area shows organic or natural search results˳ On the first page, investigate each link to see if there are any advertising opportunities˳
If people are searching for your keyword, and come to this page, then they will likely click on one of the results˳ If they click through to a website, maybe they’ll see your advertising there˳ That’s the general idea˳
Between Leadtail˳com and Google keyword tool, you have an endless supply of options to investigate on where to place your ads˳
Tracking Ads
It is so important to track how your ad is performing˳ Make sure you have a proper tracking system in place˳ You can create your own tracking system, but most ad networks will give you a tracking ‘pixel’ to add to your landing page˳
If you have the same ad running in three different places, you’ll want to know exactly where your leads come from˳ Some placements may be converting better for you˳ Where is your money best being invested?
So that you are not flushing money down the toilet, make sure you find sites that have ad opportunities within your budget˳ Make sure you have powerful keywords so that people can find you˳ Make sure you track your ads so you can see how they are performing˳ Do all three, and your ad campaigns should be successful˳
Source by https://ezinearticles˳com/?Effective-Advertising-For-Home-Business&id=6427910
