In today’s real estate market, a home-grown website, ad in the local paper and yard sign with directional signs on the corner, are just not enough˳ For most for sale by owners (FSBO), little incentive exists to invest the time and effort in building a meaningful web presence and the long-term upfront costs of running local newspaper ads to promote your property is impractical˳
Unless you get lucky, illogical strategies like “I’ll try it on my own for a month or two and then turn it over to a realtor”, are doomed to failure˳ Such strategies illustrate a lack of confidence as well as a coherent plan for effectively marketing your property˳ It takes both to be successful and unfortunately, far too many for sale by owners (FSBO) start out with strategies like these˳
Whether you’re a first time for sale by owner (FSBO) or seasoned real estate professional, buying, selling or renting a property requires commitment and hard work˳ If you don’t have the time, don’t kid yourself˳ Hire a real estate professional˳ Trying to market your property on the ‘cheap’ usually offers little reward˳ In most cases, you’ll end up wasting valuable time and money˳ But if you’re serious about going it alone, do some research to understand what you’re up against and how to avoid common pitfalls˳
Fortunately, most of the information you will need is readily available˳ You only need to avail yourself of the numerous for sale by owner (FSBO) resources currently available on the web˳ Since much of this information is written by real estate professionals, it’s fairly comprehensive˳ These resources cover every aspect of the for sale by owner process, including property preparation, determining and setting the selling price, the advertising process, buyer/seller negotiation, as well as understanding the closing process˳ Even the contracts and forms required to close a property are available and best of all, many of these services are free!
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