Communication with customers and subscribers is vital if you are to successfully build an internet business˳ Trying to keep up with the non-stop flow of business-related emails into your inbox can make you feel a bit like the little Dutch boy with his finger in the dike trying to stem the floodwaters˳ Unfortunately, people (not surprisingly) expect prompt replies to their emails˳ Unless you can find a way to work 24 hours a day, 7 days a week for 52 weeks in the year, you will find yourself swamped and going down for the third time˳ An autoresponder can be your lifeboat, appearing over the horizon in answer to your distress call˳
Emails are an essential part of a modern internet business for a whole range of reasons˳ Emails give a vital reciprocal link with your customer database˳ It simply isn’t possible to keep a hands-on approach to all your email communication or you will never have the time to actually run your business properly˳ There is always the option of employing someone to deal purely with emails but that would be a very expensive solution˳
An email autoresponder is the answer˳ That answer immediately poses the question: “What is an autoresponder?” As the name suggests, autoresponders are set up to respond automatically with messages, reports, e-books, etc˳ which you have programmed into them˳ They will, to all intents and purposes, run part of your business for you on automatic pilot˳ There are many excellent examples of autoresponder software available, most are inexpensive, – some even free˳ This software will instantly reply to incoming mail sending out pre-prepared messages or even digital products˳ They can send out a sequence of follow-up emails to new customers to build that all important relationship as well as presenting a backend offer at the appropriate time˳
So let us look at exactly how to use autoresponder capabilities˳ Autoresponders give you very easy access to your customer database˳ If you wish to send out a special offer or bonus to all your customers, an autoresponder can do this for you, regardless of the size of your list˳ By keeping your subscribers up-to-date with newsletters, new offers and so on, autoresponders can help forge a close relationship with your customers˳ Indeed, modern autoresponders can be programmed to perform many, many different tasks both in collecting information and disseminating it˳
Autoresponders are a powerful, highly effective and indispensable marketing tool used by almost all internet marketers today˳ They allow us to make, and maintain contact with thousands of customers and potential customers˳ By constructive use of an autoresponder we can automate a major part of our business˳ Considering the large numbers of people that internet marketers need to communicate with on a regular basis, an autoresponder can be looked on as a personal assistant; – needing no sleep, no lunch breaks, no trips to the bathroom and no holidays˳ They don’t have ‘bad days’ or turn up for work worse for wear after sitting in a traffic jam for 3 hours˳ They are not hindered by the effects of either a cold or a hangover˳ They are essential in the successful running of any online business˳ Autoresponders are, indeed, the perfect business partners˳
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