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Common Internet Marketing Mistake Can Devastate Your Business

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Common Internet Marketing Mistake Can Devastate Your Business

One of the most interesting sales people I ever talked to was this network marketing and direct sales master named Glenn Turner˳

Not necessarily because he gave a lot of good advice on selling, ethics and dealing with people (he is a true pro at these things), but because one thing he said is probably going to be saving me, my family and my Internet marketing business from putting up with a lot of grief later on down the line˳

In fact, this secret he told me is something I believe every single Internet marketer should take to heart and consider from here on out˳

And that is, not messing around when it comes to refunding people’s money˳

Even if you know you’re in the right and they didn’t follow their end of the agreement, and even if you know you are following the law to the letter˳

Why?

Because you simply never know who you’re dealing with˳

Especially if you are selling to people on the Internet˳

For example, Glenn told me about how one of his business opportunity companies he had back in 1967 was accused of being a “lottery” and shut down˳

Now, Glenn was doing everything by the book and legally he had everything in line˳

But what happened was a couple of people had gotten into his business, and it didn’t work for them, and they wanted their money back, even though they didn’t qualify for a refund and Glenn had done nothing wrong˳

And so, doing what most people would do, he didn’t give it back to them˳

Only problem was, these two guys were both Attorney Generals and so it wasn’t hard for them to use their influence and power to have Glenn shut down˳

The point of the story?

You never know who you’re selling to˳

The obnoxious guy with the “hotmail” email address and phony name who is demanding his money back could be connected in ways that can have a very negative impact on you, your business and your life˳

And so I now almost always give refunds˳ Even when I know I’m right˳

Yes, there are exceptions to this (I’m not a pushover by any means), but for the most part, I believe in giving fast and immediate refunds˳

Not only does it build a good image for you as a trusted, honest person, but it can save you a lot of grief later on if someone really wants to take their anger out on you by trying to sue you or report you to some “alphabet” federal regulatory agency˳



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