Business Management College or institute for advertising offers various Courses in Advertising˳ Many students are going for it because of its high scope˳ But few of them know the objectives of Advertising˳ So, let us discuss today about the objectives of advertising which you may study in Advertising courses˳
The advertising’s objectives imply the communication tasks to be accomplished˳ During a defined time frame, these tasks are directed towards particular customers that an organization is trying to reach˳ An organization involves in advertising activities, strives to achieve one (at least)of the four common objectives of advertising, that are: continuity, trial, switchback and brand switching˳
Trial Objective
The purpose of this objective is to encourage customers to make an initial purchase of a new product which has been revealed in the market˳ During product launch, organizations deploy creative ad strategies so that they can stay ahead in the competition˳ Trial objective of the ad campaign should be given more attention in order to invite targeted customers˳
Continuity Objective
Continuity is the next objective which is a typical strategy to keep current customers to stick to the same product˳ To keep the customers engaged the company usually provides different and new information about the product which is designed to develop brand loyalty˳
Brand Switching
Objective
Brand switching is the third objective which is one of the widely employed objective of advertising˳ When companies want customers to switch to their brand from their competitors brand then this technique is adopted˳ Brand switching strategy requires a convincing communication so that the mindset of the customer is changed˳
Switchback
Objective
Switchback objective is the last but not the least brand˳ It is another strategy used by brand owners and advertisers to win back their former customers˳ For this, a particular company may highlight some new features about the product, discount of price and provide useful information about the product to attract back their former customers˳
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