PPC, PPV, CPV, CPA and PPA are various advertising means used in online marketing˳ They are used to drive traffic websites, landing pages or any online platform that could be used for business purposes˳
Before we go into the differences, it is a good idea to know their definitions˳ Knowing what they mean and their characteristics will clearly point out major differences among them˳ Here are the abbreviations in full:
PPC – Pay per Click
PPV – Pay per View
CPV – Cost per View
CPA – Cost per Action
PPA – Pay per Action
By plainly looking at the abbreviations, I bet any layman would distinguish between them˳ Anyway, let’s get going˳
PPC – Pay per Click
1˳ This is a way of advertising in which ads placed on websites or various online platforms are only charged when someone clicks on the ad˳
2˳ If someone views the ad but does not click, there is no charge imposed
3˳ It is a good way of driving targeted traffic to a website and highly recommended in online ads˳
4˳ Its prices range from as low as $0˳01 per click to as high as $14˳00 per click˳ This depends on various factors: competition, amount of traffic the ad would probably attract, among others˳
5˳ One therefore needs to be careful in using this ad since it can easily drain your account overnight˳
6˳ If you were to use it, I would recommend you use it to drive traffic to squeeze pages to collect emails for e-mail marketing˳
7˳ Examples of these ads are the ads seen on”ads by Google” on various websites˳
PPV – Pay per View & CPV – Cost per View
8˳ Both PPV and CPV mean the same thing; it is the amount one would be charged for any view to an ad regardless of any click made on it or not˳
9˳ It is normally charged in groups of views, e˳g˳ $0˳30 per 1000 views and so on˳
10˳ It would therefore prove to be quite cheap and effective if you were to get targeted traffic from it˳
11˳ It can however be very expensive if your ad would have many views but less action˳
12˳ Such ads there need to be very catchy and attract the required action in order to derive value from it˳
13˳ A Facebook ad provides a good example of both PPC and PPV ads˳ I would recommend you take a look to see the difference˳
CPA – Cost per Action and PPA – Pay Per Action
14˳ Both CPA and PPA mean the same thing˳ It is the amount charged or paid for every intended action done successfully˳ For instance joining an online program, filling a form, etc˳
15˳ I find it similar to affiliate marketing only that the later is broader compared to CPA˳ Secondly, CPA targets long-term business relationships while affiliate marketing might not˳
16˳ PPA is very costly compared to the others in this article but attracts great business value wherever it is involved˳
17˳ In this type of ad, an action must be completed as required in order to be charged or paid˳
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