Advertise yourself
To be a successful agent, its crucial to follow a well thought out strategy that will provide you with quality consumer leads˳ It is essential to minimize your efforts spent on pursuing cold leads, which in the long run could prove detrimental to your business interests˳ All well-to-do agents work on building their credibility in the area where they operate˳ Firstly, develop a through understanding of the insurance industry, which is crucial to help you differentiate the good plans from the bad˳ Understand the kind of insurance product you deal with and the profile of people who usually go in for the particular policy˳
Write columns in magazines and newspapers about the latest’s deals that will interest readers looking to buy insurance˳ Ensure that you web site looks professional and keep it regularly updated˳ Use social mediums like Facebook and Twitter to create your own page to help promote the insurance products that you are selling˳ This will help you reach out to a wide target audience and also enclose your contact and site details so that people can get back to you personally˳ You can also publish ads on classifieds for a small fee in your local community paper, which can go a long way towards creating a sizeable pool of consumer leads for you to pursue˳
Direct Mail
Even the age-old method of sending direct mails to potential leads can still be a good way of piquing the receiver’s interest˳ In today’s information age, it is routine to receive numerous mails from companies on your mails junk box, which most people seldom read˳ So personalized letters mailed to the consumer leads residence still has an old world charm working for it˳ You can be assured that more people will take some time out from their busy schedules to check what insurance plan you have to offer as an agent˳
The trick lies in creating a pool of potential leads who will be willing to spend on insurance˳ For instance, if you are selling Medicare supplement insurance, you can send the mails to households with people over 60 years of age with an average annual income of $50,000˳ When you send 1000 mailers, it is plausible to expect a response rate of 1 to 2 per cent˳ So if 12 people revert back to you showing interest in the product you are selling, you can schedule 12 interviews over the next 2 weeks where you can solve all their questions related to the insurance˳ Even under conservative estimates, if you are able to achieve a couple of sales of insurance products worth $100,000 each that would mean the company can earn close to $10,000 to $15,000 when they invested just around $400 in sending out the mailers˳ Quite often, direct mail when followed correctly can get you much better results than the usual tele marketing services, which relies on pursuing a huge number of leads on a continuous basis˳
Lead generation companies
There are several site online that provides multiple consumer leads for a small fee˳ You can access these quotes based on the area you live and these can be pursued in a moments notice˳ It should however be noted that some of these leads might be from only marginally interested visitors˳ This could sometimes leave you spending a lot of time on leads that may often go cold˳ The company selling the leads might also offer little in term of customer service and training facilities˳
Another alternative is to be part of reputed company that offers you high quality leads which gives you much higher chances of success˳ These enterprises also provide customer support, which is crucial to develop a good understanding of the product and the market you are catering to˳
Source by https://ezinearticles˳com/?Different-Ways-In-Which-Agents-Can-Generate-Consumer-Leads&id=7828413
