Last weekend saw the second prix that Abu Dhabi hosted, this year though there has been a huge rise in the use of digital marketing, some indoors and some outdoor digital signage˳
There are several uses of electronic advertising used from within the adjoining hotels to the pit lanes, so let us look at them and see how dynamic marketing is being used˳
Hotel – Electronic Advertising˳
In a hotel or resort, most of the dynamic advertising is located indoors in the buildings, ranging from LCD advertising displays advertising what is on the menu at the restaurants to digital posters promoting what is obtainable from the hotel shop or room service˳
Digital posters are utilized to market the cocktails of the hour in the reception and bar areas to visitors and customers˳ They have a mix of information for their guests such as breakfast times and checkout times on much larger floor standing digital poster, these have the identical ad player as the wall mounted units and also notify visitors when the coach leaves for the race tack, so no one misses the free transport to the track˳˳
Grand Prix – Digital Signage˳
Then when you get to the stadium and enter the focal gates, you are met with massive LCD screens that are housed in protective LCD enclosures; these offer the defense from the high temperatures through a small air conditioning unit that is controlled by the audio-visual engineer for the location˳ In the pit lanes little televisions around 32 inch in size, these show all the positions of the drivers, so that at a glance the pit crew can see straight away who is coming in for a tire change or top up of fuel˳
This is a typical instance of both indoor and outdoor electronic advertising working together and the hardware used is moderately easy to use even for new people in digital signage˳ Let us look at the devices used˳
Digital Poster and Digital Menu Board˳
Both types of technology comprise of a LCD screen that can be placed in either landscape or portrait position, both units have a built-in media player that work on a memory card and the size of ads are only dictated by how many you can get on an 8GB card˳
Media formats supported are JPEG, MPEG-1, MPEG-2, AVI and MP3, giving the user maximum control over their advertising project˳
The advantage is these units are affordable and an easy move for anyone who has never used dynamic advertising before˳
The floor standing LCD display uses the same systems as the digital poster, but is based into a free-standing steel unit˳
Out-of-doors LCD enclosure˳
These are manufactured from steel and sealed to avoid water ingress, they safeguard the advertising hardware from the weather and potential vandal assaults, allowing integrators to use standard hardware designed for interior use, outdoors at a much more cost-effective price˳ As the dedicated outdoor digital signage device is extremely costly˳
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