After nearly a year since its launch, the Galaxy S24 Ultra product line is now entering its end-of-life stage. This also coincides with the lead-up to the Lunar New Year (Tet), a period when retailers roll out numerous attractive promotional programs to boost sales.
Attractive Pricing and Promotion Programs
Currently, the Galaxy S24 Ultra 256GB version is available for only 25.5 million VND, which is 8.5 million VND lower than its initial listed price. Moreover, users can purchase devices with activated e-warranty for as low as 24 million VND. This is considered an excellent opportunity for Vietnamese consumers to upgrade to a high-end smartphone before the Tet holiday.
According to Mr. Nguyen Nhu Thanh, Deputy Director of the phone category at FPT Shop, Galaxy S24 Ultra sales have increased by approximately 10% compared to its predecessor, the Galaxy S23 Ultra, throughout its product lifecycle. He anticipates a slight further increase in sales during the Tet period, partly because the Galaxy S25 Ultra will not be available in the Vietnamese market before Tet.
Leading Position in the High-End Segment
Within the Galaxy S24 series, the Ultra version remains the top choice for Vietnamese users. This reflects the purchasing habits of most domestic customers, who often prioritize high-end flagship models to meet their work and entertainment needs.
Ms. Dang Linh Phuong, Director of the Samsung category at Di Dong Viet, noted that the Galaxy S24 Ultra would continue to play a crucial role during the Tet shopping season. The absence of the Galaxy S25 Ultra in the market before Tet creates a favorable environment for the Galaxy S24 Ultra to maintain its appeal, especially with no direct competitor from the same brand.
The Future of Galaxy S25 Ultra
Samsung recently announced its Galaxy Unpacked event on January 23 (Vietnam time), where the Galaxy S25 product line will officially be launched. However, unlike previous years, the Galaxy S25 Ultra will not be available in the Vietnamese market before the Lunar New Year (Tet). This makes the high-end smartphone segment quieter during the Tet lead-up, as consumers don’t have many new options.
Conclusion
With significant price reductions and attractive promotional programs, the Galaxy S24 Ultra is an ideal choice for anyone looking to own a high-end phone before Tet. The product not only meets user needs effectively but also provides long-term sustainable value. Seize this opportunity quickly to own a premium technological masterpiece.
