Japanese seniors are embracing beauty with gusto, showcasing a vibrant new trend. Many octogenarians and nonagenarians are actively participating in free makeup classes, demonstrating a remarkable zest for life and self-improvement.
Aging Gracefully: Makeup Lessons in Japan
Ms. Yoshiko Abe, nearly 90 years old, is a prime example. She enthusiastically attends free makeup classes each day at a Tokyo community center. “It’s truly helpful,” she says. Her radiant smile embodies the joy and satisfaction she finds in these moments of self-care.
Japan’s aging population is significant, with over a quarter of its citizens (approximately 36 million) aged 65 and above. Projections predict this number will climb to one-third in the coming decade. This substantial demographic shift creates a vast market for products and services catered to seniors, particularly in beauty and wellness.
A New Generation of Beauty Enthusiasts
Japanese businesses are recognizing the growing need for beauty and activity among older citizens. This market, estimated to surpass 100 trillion yen this year, is not simply focused on medical care and retirement homes but also on meeting the robust demands for sustainable consumption. Advancements in artificial intelligence and robotics will further support seniors in their everyday lives.
Professor Akira Shimizu of Keio University refers to these senior beauty enthusiasts as “stylish grandpas and charming grandmas,” highlighting their interest in clothing, hairstyles, and makeup to express their personal style and individuality. Japanese companies are leveraging this trend with bespoke experiences, including luxurious tours and artistic performances, catered to seniors’ diverse tastes.
Makeup: Fun and Health-Boosting
According to Ms. Miwa Hiraku, a makeup instructor for Shiseido, beauty is more than skin deep; it positively impacts mental well-being. Free makeup classes are held nationwide, providing seniors with new knowledge and skills. Ms. Hiraku believes that makeup acts as a switch, energizing seniors, fostering a positive mindset and inspiring a new day.
A Whimsical Makeup Class
The classes attract not just women, but also men. Mr. Yoshihiko Hotta, 85, is one of the few men in a class of around 30 students. While acknowledging the effects of age, he happily participates, demonstrating remarkable energy and optimism.
These activities create a cheerful environment where seniors share joy, passion for beauty, and appreciation for life.
Conclusion:
The beauty trend among Japanese seniors is more than a fleeting fashion; it reflects a profound commitment to living fully and vibrantly at any age. It also demonstrates a society’s dedication to sustainable growth and a deep concern for the well-being of its senior citizens.
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