In recent years, Vietnamese music (Vpop) has started making its mark on the international market. Artists like Quang Hùng MasterD in Thailand and Chi Pu in China are opening doors for Vpop to advance further in the era of globalization. This is not only an encouraging signal but also a driving force for the Vietnamese music industry to aim for billion-dollar cultural exports.
International Audience Reception of Vpop
The early successes of Vietnamese artists on the global stage highlight the significant potential of Vietnamese music. Prof. Dr. Bui Hoai Son, a member of the National Assembly’s Committee on Culture and Education, emphasized that the reception from foreign audiences clearly demonstrates the feasibility of Vpop’s “going global.”
Chi Pu is one of the most beloved Vietnamese artists in China.
Songs like See Tình by Hoàng Thùy Linh and Hai Phút Hơn by Pháo have gone viral on TikTok and have been warmly received in Southeast Asia and China. This not only confirms the appeal of Vietnamese music but also opens doors for Vpop to reach a global audience.
Preserving National Identity in Modern Music
One of the key factors contributing to Vpop’s success is the integration of traditional cultural elements with modern music. Vietnamese artists are increasingly focusing on tapping into the values of their national culture, from traditional music to folklore, creating unique and distinctly Vietnamese products.
Merging traditional and modern music in the “Anh Trai Vượt Ngàn Chông Gai” project.
Prof. Dr. Bui Hoai Son believes that if this traditional element continues to be leveraged, Vpop will have a shorter path to the international market. This not only promotes Vietnamese culture but also creates a competitive edge in the global music scene.
Lessons from Korea: Long-Term Vision and Strategic Investment
To achieve success similar to Kpop, Vietnam needs to learn from South Korea’s music development model. BTS and Blackpink are not just entertainment stars but cultural icons, generating massive revenue for their country. According to the Hyundai Research Institute, BTS contributes an average of $3.6 billion annually to the Korean economy.
Blackpink attracts large international audiences to Vietnam.
Mr. Ngo Quang Dong, a public policy expert at IPS, stressed that the success of Kpop is not accidental. It is the result of long-term strategies and substantial investments from both the government and private enterprises. He believes that Vietnam needs to build a sustainable music ecosystem, from artist training to international market promotion.
Solutions for Future Development of Vietnamese Music
To turn the dream of music export into reality, Vietnam should focus on the following solutions:
- Invest in human resources and deep training: Artists need to be equipped with knowledge and skills to perform effectively in an international environment.
- Develop supportive policies: The government should establish funds to support artists and music projects, helping them produce high-quality works.
- Proactive cultural promotion: Vietnam should increase efforts to promote its culture abroad through exchange programs and international events.
- Develop unique musical identities: Artists should create products that reflect Vietnamese culture while still aligning with global trends.
The concert market in Vietnam is booming with significant revenue.
According to Minister of Culture, Sports, and Tourism Nguyen Van Hung, the government has identified 12 key sectors in the cultural industry as priorities for development. This presents an opportunity for Vietnamese music to contribute to GDP and promote the country’s image globally.
Conclusion
Exporting music is not just an ambition but an inevitable path to bring Vietnamese culture to the international stage. With determination, strategic investment, and long-term planning, Vpop can become a billion-dollar industry, contributing to the promotion of Vietnam’s image and cultural value to the world. Let’s look forward to and support the new advancements of Vietnamese music in the future!
