Anlene (part of Fonterra, New Zealand) and FPT Long Châu have partnered to enhance the quality of life for Vietnamese seniors through comprehensive nutrition and health solutions. The agreement signing took place in Ho Chi Minh City, coinciding with a visit from New Zealand Prime Minister Christopher Luxon.
Partnership Overview
This Memorandum of Understanding (MOU) between FPT Long Châu and Fonterra Brands Vietnam marks a significant advancement in providing nutritional and healthcare solutions for Vietnamese seniors. With over 500 million people globally affected by osteoporosis and a substantial rise in musculoskeletal, cardiovascular issues in Asia, this partnership aims to raise awareness of senior health, develop specialized nutrition solutions, and implement practical health screening programs.
Three Core Pillars of the Partnership
This collaboration focuses on three key objectives:
- Enhanced Community Awareness: Anlene and FPT Long Châu, along with leading medical experts, will launch public awareness campaigns to increase understanding of common senior health concerns, such as osteoporosis, muscle loss, and cardiovascular disease. Scientific knowledge about nutrition and healthy lifestyles will equip seniors with the knowledge to prevent these conditions.
- Innovative Nutritional Products: This partnership will stimulate research, development, and introduction of specialized nutritional products for seniors. Products will be designed to meet the diverse needs of Vietnamese consumers, supporting overall health during the aging process.
- Practical Healthcare Activities: FPT Long Châu will implement osteoporosis screening and BMI (MoveCheck) measurement programs at its pharmacy network and community health support programs. Scientific seminars with medical experts will be organized to improve knowledge of disease prevention and health care. A free bone health screening program, providing over 1 million screenings, will continue.
Commitment and Outlook
Roshan de Silva, Managing Director of Fonterra Brands Vietnam, highlighted Anlene’s importance over the past 16 years in senior care and committed to providing Vietnamese consumers with reliable nutritional solutions. Nguyễn Đỗ Quyên, Deputy Managing Director of FPT Retail, stated that the partnership will drive personalized and advanced healthcare activities.
Both parties anticipate that this strategic partnership will not only provide high-quality international products but also help shape the future of healthcare and nutrition in Vietnam over the next five years.
Conclusion
The strategic partnership between Anlene and FPT Long Châu is a significant step forward in providing comprehensive health care for Vietnamese seniors. The combination of the international Anlene brand with the reputable FPT Long Châu pharmacy network promises effective and up-to-date nutritional and healthcare solutions.
