Anlene, part of Fonterra (New Zealand), and FPT Long Châu have formed a strategic partnership to improve the quality of life for Vietnamese seniors through comprehensive nutrition and healthcare solutions. The agreement was signed in Ho Chi Minh City, alongside a visit from New Zealand Prime Minister Christopher Luxon.
Partnership Overview
This memorandum of understanding (MOU) between FPT Long Châu and Fonterra Brands Vietnam marks a new step in providing nutrition and healthcare solutions for the elderly in Vietnam. With over 500 million people globally affected by osteoporosis, and a significant rise in musculoskeletal and cardiovascular health issues in Asia, this partnership aims to raise awareness about senior health, develop specialized nutritional solutions, and implement practical health screening programs.
(FPT Long Châu and Anlene for a healthier Vietnam – 1)
Three Core Pillars of the Partnership
This collaboration focuses on three key objectives:
- Raising Community Awareness: Anlene and FPT Long Châu, alongside leading medical experts, will launch communication campaigns to raise awareness of common senior health issues like osteoporosis, muscle loss, and cardiovascular disease. Scientific knowledge about nutrition and healthy lifestyles will equip seniors with the tools to prevent these conditions.
- Innovation in Nutritional Products: This partnership will encourage research, development, and introduction of specialized nutritional products for the elderly. Products will be tailored to meet the diverse needs of Vietnamese consumers, supporting overall health during the aging process.
- Practical Healthcare Activities: FPT Long Châu will implement osteoporosis screening and BMI (MoveCheck) measurement programs at its pharmacy network and community health support programs. Scientific seminars with medical experts will be held to enhance knowledge about disease prevention and health care. The free bone health screening program, providing over 1 million screenings, will continue.
(FPT Long Châu and Anlene for a healthier Vietnam – 2)
Commitment and Outlook
Roshan de Silva, Managing Director of Fonterra Brands Vietnam, highlighted Anlene’s importance over the past 16 years in senior healthcare and committed to bringing trusted nutritional solutions to Vietnamese consumers. Nguyễn Đỗ Quyên, Deputy General Director of FPT Retail, stated that the partnership will promote personalized and advanced healthcare activities.
Both parties anticipate that this strategic partnership will not only bring high-quality international products but also help shape the future of healthcare and nutrition in Vietnam for the next five years.
Conclusion
The strategic partnership between Anlene and FPT Long Châu is a significant step forward in comprehensively addressing the healthcare needs of Vietnam’s elderly population. The combination of the international Anlene brand with the reputable FPT Long Châu pharmacy network promises to provide effective and up-to-date nutrition and healthcare solutions.
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