Apple recently reported quarterly revenues of $124.3 billion, marking a 4% increase from the same period last year. This is the company’s best quarter ever, despite a decline in iPhone sales.
Record-breaking revenue driven by non-iPhone business segments (Photo: The Verge).
Impressive Financial Results
According to the latest financial report, Apple’s net profit reached $36.33 billion, an increase of 7.1% compared to the same period last year. This impressive result was primarily driven by strong growth in Mac, iPad, and services segments. Notably, services revenue grew by 13.9%, reaching $26.34 billion.
Mac and iPad: Bright Spots in the Quarter
The Mac and iPad segments saw respective growth rates of 15%, generating revenues of $8.99 billion and $8.08 billion. This growth can be attributed to the launch of new models in October 2024, including the Mac Mini and MacBook Pro, which received high praise for significant improvements.
Services Segment Continues to Thrive
Apple’s services segment remains a crucial pillar, significantly contributing to total revenue. Services like Apple Music, iCloud, Apple TV+, and the App Store maintained stable growth rates, reflecting increasing user demand for Apple’s ecosystem.
iPhone Sales: Light and Shadow
While achieving remarkable success in other areas, iPhone sales did not meet expectations. iPhone revenue reached $69.14 billion, a 0.8% decrease compared to the same period last year. In China, the decline was even more pronounced, reaching 11%.
According to The Verge, Apple’s AI tools have not been sufficiently compelling to drive users to upgrade to the iPhone 16. However, CEO Tim Cook offered a different perspective, emphasizing that in markets where Apple AI is deployed, the performance of the iPhone 16 has been notably better.
Mac and iPad become new drivers of growth for Apple (Photo: Apple Insider).
Successful Diversification Strategy
This quarter’s results demonstrate Apple’s successful implementation of a diversification strategy. Previously reliant on iPhone sales, Apple now benefits from key segments like Mac, iPad, and services as major growth drivers.
This strategy not only helps Apple maintain its leadership in the tech industry but also opens opportunities for sustainable future development. With continuous innovation and adaptive flexibility, Apple remains one of the world’s leading tech companies.
Conclusion
Apple’s success this quarter underscores the importance of diversifying revenue streams. Despite challenges in iPhone sales, other business segments compensated and delivered impressive results. This confirms that Apple is more than just a smartphone brand; it is a comprehensive ecosystem meeting all user needs.
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Sources:
[1] https://dantri.com.vn/suc-manh-so/apple-thang-lon-bat-chap-doanh-so-iphone-sut-giam-20250131174516101.htm
[2] The Verge, CNBC
