At age 40, Cristiano Ronaldo continues to make miracles on the field. The player consistently scores goals for Al Nassr. To date, the Portuguese superstar has scored 923 goals in his career and is closing in on the historic milestone of 1,000 goals.
Cristiano Ronaldo’s brand value is estimated at $882.5 million (Image: Getty).
Moreover, Ronaldo’s brand value has consistently ranked number one globally for years. According to the latest study by the Institute of Management and Marketing of Portugal (IPAM), Cristiano Ronaldo’s CR7 brand value reached a record-breaking $882.5 million in 2025, marking a 325% increase over the past five years.
The IPAM research is based on a combination of 28 variables distributed across six key factors: income, media coverage, social media presence, achievements, social influence, and impact.
In fact, no soccer player in history has had such widespread reach as Cristiano Ronaldo. According to IPAM data, in 2024 alone, Ronaldo was mentioned in 22 million articles, searched 190 million times on Google, and featured in 4,000 books and about 60,000 academic papers.
It’s clear that Ronaldo influences multiple fields beyond just football.
Three aspects contribute to Ronaldo’s immense appeal. First, he secures numerous sponsorship deals from multinational corporations, allowing the CR7 brand to penetrate every corner of the world.
Cristiano Ronaldo could become the first footballer to reach a $1 billion brand valuation (Image: Goal).
Second, Ronaldo is the most influential figure on social media, with over 1 billion followers across various platforms.
Third, Ronaldo himself is an investor. He continuously expands his investment portfolio, including into industries. CR7 once expressed a desire to purchase a major football club.
The striker born in 1985 enjoys an enviable income, earning $500,000 per day at Al Nassr (approximately $200 million annually). Additionally, he receives $150 million from advertising contracts with brands like Nike, Tag Heuer, and Louis Vuitton.
Therefore, IPAM experts believe Ronaldo’s brand will soon reach the $1 billion mark.
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