As the year-end approaches, the tech market in Vietnam becomes more vibrant than ever, especially for products like iPhones. According to Mr. Phan Tran Thanh, Deputy Director of Apple Products at FPT Shop, iPhone sales typically surge during the pre-Tet period and continue for about two weeks after Tet.
All iPhone 16 models are discounted during the pre-Tet period (Photo: The Anh).
Strong Price Drops Before Tet
Retailers are continuously launching promotional campaigns to stimulate consumer spending during the pre-Tet period. This has led to significant price reductions for the iPhone 16 line, particularly the iPhone 16 Pro Max. Currently, the 256GB version of the iPhone 16 Pro Max is being sold for VND 32.7 million, down VND 800,000 from the previous month and VND 2.2 million from its initial launch price. Notably, the Desert Titanium version is the cheapest, with a price difference of VND 200,000 to VND 500,000 compared to other color variants. This is a stark contrast to the early launch period when Desert Titanium models were priced up to VND 5 million higher due to scarcity.
According to Ms. Van Thi Ngoc Yen, Director of Apple Products at Di Dong Viet, the supply of iPhone 16 Pro Max has stabilized and is now abundant, especially for the Desert Titanium variant. The surplus supply has significantly reduced prices, making it easier for consumers to own this premium product at a more affordable cost.
Expected Sales Surge
Not only the iPhone 16 Pro Max but also other iPhone 16 models have been discounted to attract customers. Specifically, the 128GB version of the iPhone 16 Pro is priced at VND 27.4 million, while the iPhone 16 and iPhone 16 Plus are available at VND 21 million and VND 24.7 million, respectively, for the 128GB model.
Ms. Yen predicts that as Tet approaches, consumer purchases will increase dramatically. Di Dong Viet expects sales of high-end iPhones to rise by approximately 35% during this period. Statistics from Minh Tuan Mobile show that the iPhone 16 Pro Max accounts for around 55% of total sales, followed by the iPhone 16 Pro with 25%. The iPhone 16 and iPhone 16 Plus have comparable sales figures to their predecessors.
The iPhone 16 Pro Max remains the most sought-after model (Photo: The Anh).
Consumer Behavior in Vietnam
The trend of purchasing iPhone 16 in Vietnam has remained consistent with previous years. The iPhone 16 Pro Max continues to be the top choice due to its elegant design, powerful performance, and superior camera features. Experts predict that the iPhone 16 series will contribute between 45% and 50% of total Apple sales during the pre-Tet period this year.
With attractive prices and numerous promotions, this is an ideal time for consumers to purchase an iPhone 16 Pro Max or any other model in the series.
Conclusion
Deep discounts on the iPhone 16 Pro Max during the pre-Tet period present a fantastic opportunity for Vietnamese consumers. Not only does it offer a top-tier technology experience, but owning a premium product like the iPhone 16 Pro Max has become more accessible thanks to enticing promotions from retailers. Consider making your purchase today to take advantage of the best prices!
Source: Dan Tri
