The latest report reveals that in 2024, LG holds an impressive 24.8% market share in Vietnam’s air purifier market, nearly 1.8 times higher than the second-ranked brand. Since June 2023, LG has maintained its leading position with advanced technology, unique designs, and a diverse product range catering to various user needs.
Stylish design and superior air purification performance have helped LG capture the Vietnamese market (Image: LG).
Advanced Air Filtration Technology
All of LG’s air purifiers feature an advanced three-layer filtration system, providing robust and comprehensive air cleaning. According to laboratory tests conducted by the Korea Testing & Inspection Agency (KTL) in 2024, the outer pre-filter removes large particles, while the middle HEPA filter eliminates up to 99.999% of fine dust particles as small as PM 0.01—just 1/5000th the width of a human hair.
The inner carbon filter helps eliminate unpleasant odors, smoke, and harmful compounds like formaldehyde. Additionally, the UVnano bacteria-killing technology enhances the removal efficiency to 99.99% for certain bacteria. These results are verified in laboratory conditions, ensuring accuracy and reliability.
Diverse Product Range to Meet Every Need
Currently, LG offers a rich portfolio of nine models, catering to various usage requirements. From large spaces and pet-friendly homes to energy-saving needs, LG provides suitable solutions. Notably, the unique designs of products like the LG PuriCare Alpha 360 with its two-tier tower shape or the LG PuriCare AeroFurniture integrated with a coffee table have created distinctive highlights in the market.
These products not only clean the air but also enhance interior aesthetics (Image: LG).
Optimizing User Experience
To enhance convenience for customers, LG’s air purifiers can be connected and controlled via the LG ThinQ app on smartphones. Users can easily monitor air quality, check filter status, and control their devices remotely anytime, anywhere.
At the beginning of 2025, LG introduced two new lines: the LG PuriCare Aero Booster PET and the LG PuriCare Aero HIT. Both offer optimal filtration performance, especially for removing fine dust PM 0.01. The LG PuriCare Aero Booster PET features the dual airflow Clean Booster technology, spreading clean air up to 5.5 meters. Moreover, Affectionate Intelligence AI automatically adjusts fan speed based on air quality, saving up to 50% energy compared to standard mode.
LG continuously innovates to provide the best user experience (Image: LG).
Awarded Best Brand
With relentless efforts to improve products centered around user needs, LG was honored as the “Best Air Purifier Brand 2024” at the Tech Awards 2024. This is the third consecutive year LG has received consumer and industry recognition.
Conclusion
LG leads not only in market share but also captivates Vietnamese users with advanced technology, premium design, and optimized user experiences. For more information about LG air purifiers, visit the official website or contact the nearest authorized dealer.
Source: Dân Trí
