LOEWE, the Spanish luxury fashion house, took a unique approach to unveiling its Spring/Summer 2025 collection. Instead of a traditional fashion show, LOEWE opted for an art exhibition at the Hôtel de Maisons in Paris, with no runway models or Creative Director Jonathan Anderson present.
This unconventional presentation sparked much discussion about the future direction of the brand under Creative Director Jonathan Anderson. His personal social media posts about his journey with LOEWE further fueled the intrigue.
The Allure of the Art Exhibition
Instead of models, the LOEWE exhibition showcased artwork by collaborators including Anthea Hamilton, Liz Magor, Zizipho Poswa, and Hilary Lloyd. The Hôtel de Maisons transformed into a vibrant fashion museum, featuring colossal pumpkin sculptures, a series of photographic works, and large-scale installations. A dedicated display area highlighted the intricate macrame technique, allowing visitors to experience the materials firsthand.
International Stars Showcase the Collection
The event attracted a number of international stars, including Yang Mi, Úrsula Corberó, Tay Tawan, and Wang Yibo. The stars displayed diverse but refined styles, reflecting the artistic spirit of the collection.
Yang Mi chose a stylish pastel floral dress paired with an olive green bomber jacket, showcasing a contrast between femininity and edginess. Úrsula Corberó opted for a minimalist look with a black t-shirt and skirt, complemented by a signature LOEWE Puzzle bag in red.
Tay Tawan stood out in a feathered shirt, dark trousers, and a bold, masculine aesthetic. Wang Yibo opted for an olive green leather jacket and wide-leg trousers, subtly showcasing the LOEWE logo for a modern and sophisticated look. Go Min Si sported a flowing, asymmetrical dress from the Spring/Summer 2025 collection, paired with athletic sneakers.
Inspiration Drawn from Modern Art
The LOEWE Spring/Summer 2025 collection drew inspiration from abstract artist Josef Albers and his Homage to the Square series. Albers’ signature color combinations are reflected in the design of the Puzzle, Flamenco, and Amazona bags. Techniques like trompe l’oeil, proportion variations, sculpted silhouettes, and exquisite craftsmanship continue to be key elements in the designs.
Leather jackets, sculpted skirts, and accessories like shoes and bags all showcase LOEWE’s creativity and refined sensibility. Exquisite craftsmanship is evident in the intricate beading, macrame, and leatherwork.
Conclusion
LOEWE presented a fresh and impactful approach to showcasing its Spring/Summer 2025 collection. The fusion of art and fashion created a unique experience, capturing public attention.
(Other images in the article are included as per the original structure.)
