Tet is not only an important holiday in Asian countries but also a golden opportunity for international fashion brands to showcase their creativity. In 2025, leading designers like Dior, Gucci, Loewe, Emporio Armani, Burberry, Fendi, and Swarovski have launched unique collections inspired by the image of the snake—symbolizing the upcoming year.
Dior: Astrology Meets Fashion
Dior returns to celebrate the Lunar New Year 2025 with a collection rich in Eastern cultural influences. Designs are inspired by the imagery of snakes, the Moon, and constellations, reflecting the founder Christian Dior’s fascination with astrology.
The collection features T-shirts, sweaters, Lady Dior bags, and Book Totes adorned with Dior Astral motifs—stars and phases of the Moon. Notably, red accents on silk scarves and Miss Caro Mini Bucket bags enhance the festive spirit. Additionally, fine accessories like necklaces and earrings are crafted in the shape of snakes.
Gucci: Red Ancora and Snakeskin Patterns
Gucci continues to assert its dominance by featuring Chinese ambassadors Ngu Ni and Xiao Zhan in its Tet 2025 campaign. The collection impresses with its interpretation of the snake through pink or blue patterns on a reversed monogram G background.
The iconic Red Ancora color under Creative Director Sabato De Sarno appears throughout bags, silk dresses, belts, and footwear. These designs offer both high aesthetics and practicality for daily use.
Loewe: Modern Interpretation of Cloisonné Art
Loewe honors ancient Chinese cloisonné art with a special collection. This technique uses precious metal wires to create intricate patterns, filled with colored glass paste.
Ready-to-wear clothing, shoes, handbags, and jewelry feature snake, monkey, and cloud motifs. Each design showcases meticulous craftsmanship and elegance, appealing to Asian consumers.
Emporio Armani: Stylish Sportswear
Emporio Armani opts for comfortable sportswear for both men and women during Tet 2025. Bomber jackets embroidered with snakes and featuring black, white, and red color schemes are key highlights.
Additionally, the brand introduces exclusive jewelry and watches for women. Gold-plated earrings, necklaces adorned with jade, and crystal-encrusted watches offer a luxurious yet approachable look.
Burberry: Timeless Heritage with a Twist
Burberry continues to leverage its heritage with trench coats and classic Check patterns. Bold red accents are featured on T-shirts, hoodies, and sweaters, while images of snakes and mounted knights stand out prominently.
Fendi: Fendi Eyes and Orchid Motifs
To commemorate its 100th anniversary, Fendi releases a Tet 2025 collection featuring Fendi Eyes—snake eyes first introduced in 2014. These motifs blend harmoniously with orchid patterns on T-shirts, silk scarves, and skirts.
Swarovski: Precise Snake-Inspired Jewelry
Swarovski centers its campaign around snake-themed jewelry, offering a variety of designs from pendants, bracelets to earrings. Each piece captures the fluid movement of the snake, with some incorporating pearls for added sparkle.
Conclusion
Luxury brands’ Tet 2025 campaigns demonstrate creativity while honoring Eastern culture. With unique and meaningful designs, these collections are sure to be perfect choices for those who appreciate fashion and traditional values. Explore now to find the perfect gift for this Tet season!
