“The launch event also marks an important milestone in the company’s development strategy in Asia, especially in Vietnam, a young, dynamic market and a focal point in the Lifestyle Tech vision,” shared Mahesh Alanthat, Motorola’s Senior Business Director for the Asia-Pacific region.
Motorola executive unveils new smartphones at Vietnam launch eventMotorola returns to the Vietnamese smartphone market with five different product lines (Photo: The Anh).
At the same time, the company also introduced a series of new products spanning multiple segments, including Motorola Razr 60, Motorola Edge 60 Fusion, Motorola G86 Power 5G, Motorola G35 5G, and Motorola G06 Power.
These products range from entry-level to high-end. Among them, the most notable device is the foldable smartphone Motorola Razr 60, which directly competes with the Samsung Galaxy Z Flip5 and OPPO Find N3 Flip.
All five product lines will be exclusively distributed through the The Gioi Di Dong (Mobile World) system. This move indicates that the company is seeking a safe option that can guarantee sales.
However, the exclusive distribution also inadvertently limits accessibility to a wider range of users.
In the coming time, the brand announced it would continue to expand its distribution system, invest in highly applicable product lines, and strengthen cooperation with domestic partners.
Motorola first entered the Vietnamese market in late 2011. However, Lenovo Group acquired the brand in 2014. By 2016, Lenovo announced the merger of the brand, and products were sold under the name “Moto by Lenovo”.
