According to the latest report from Counterpoint Research, Apple and Samsung continue to lead the smartphone industry by claiming nine out of ten spots in the list of best-selling smartphones in 2024. This reflects not only the enduring appeal of these two major brands but also the evolving global consumer trends.
The iPhone 15 leads the 2024 best-selling smartphone list, driven by its sustained popularity (Photo: CNBC).
Apple: iPhone 15 Still Reigns Supreme
Apple dominates the top 10 with six positions, led by the iPhone 15, which remains a top seller despite its release over a year ago. According to Counterpoint Research, nearly half of the iPhone 15’s total revenue comes from the two largest markets, the U.S. and China.
Additionally, the Pro models have seen significant growth. The iPhone 15 Pro Max and iPhone 15 Pro rank second and third, respectively, indicating a growing consumer interest in advanced features. Analyst Karn Chauhan notes that Pro versions now account for nearly half of all iPhone sales globally.
Samsung: Balancing Mass Market and Premium Segments
Samsung also makes a strong showing with four entries in the top 10. Notably, only the Galaxy S24 Ultra, a premium model, cracks the top ten. It is the first Galaxy S device to do so since 2018, thanks to its cutting-edge AI technology and performance improvements.
The Galaxy S24 Ultra marks Samsung’s breakthrough in the premium segment (Photo: GSMArena).
Over half of the Galaxy S24 Ultra’s sales come from developed markets like the U.S. and Western Europe, while it also sees growth in emerging regions such as the Middle East and Africa. In the mass market segment, the Galaxy A15 (both 5G and 4G versions) and Galaxy A05 have achieved notable success, offering solid performance at an affordable price point.
Consumer Trends in 2024
In 2024, there is a clear shift in consumer purchasing behavior. For the premium segment, advanced features like AI and high-quality cameras are becoming decisive factors. Meanwhile, in the mass market, affordability and stable performance remain top priorities.
Both Apple and Samsung have effectively leveraged their business strategies to meet diverse market demands. Their success lies not only in providing quality products but also in quickly adapting to changing trends.
Conclusion
The 2024 rankings underscore Apple and Samsung’s dominance in the mobile industry. While Apple focuses on the premium segment with its Pro lines, Samsung excels by catering to both premium and mass markets. This strategic approach helps both brands maintain their leadership and drive the industry forward.
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References
- Counterpoint Research – 2024 Smartphone Market Report.
- CNBC – Analysis of Mobile Consumer Trends.
- GSMArena – Detailed Review of Galaxy S24 Ultra.
