In 2024, Vietnamese designers have made remarkable breakthroughs by establishing their presence at prestigious fashion weeks around the world. Names like Đỗ Mạnh Cường, Trần Hùng, and Phan Đăng Hoàng have elevated Vietnamese fashion to the global stage, leaving an indelible mark on the international fashion community.
Overcoming Challenges to Conquer the International Market
Bringing Vietnamese fashion to the world is a challenging journey that requires meticulous preparation, from financial planning to strategic development. According to designer Đỗ Mạnh Cường, participating in major fashion weeks involves more than just showcasing products; it also demands meeting stringent requirements related to procedures, contracts, and professional standards.
“The pressure is inevitable, but the key is to see the opportunities for growth,” shares Đỗ Mạnh Cường. He emphasizes that overcoming these strict standards ensures smoother operations and protects the interests of all parties involved.
Đỗ Mạnh Cường (center) with renowned models Lan Khuê, Thanh Hằng, and H’Hen Niê at Shanghai Fashion Week.
Meanwhile, designer Trần Hùng notes that becoming a member of London Fashion Week was a significant milestone. “Creativity alone isn’t enough; you must meet legal and financial conditions to gain recognition,” he says.
For young designer Phan Đăng Hoàng, preparing his collection for Milan Fashion Week took nearly a year of hard work. “I carried 40 outfits to Milan myself. The stress and exhaustion made me want to give up many times,” he shares.
Capturing Global Spotlight
Vietnamese designers’ appearances at major fashion weeks extend beyond mere presentations, leaving a lasting impression on the global art and entertainment scene. Đỗ Mạnh Cường’s designs were chosen by singer Björk Guðmundsdóttir and actress Lily Collins, helping to promote Vietnam internationally.
Đỗ Mạnh Cường’s designs featured in Vogue and the film Emily in Paris.
Trần Hùng also gained attention when he designed a dress for Ariana Grande in her Eternal Sunshine promotional campaign. This marked the first time an international star wore Vietnamese fashion, a significant milestone for the local industry.
Ariana Grande in Trần Hùng’s design for her latest music video.
After his show in Milan, Phan Đăng Hoàng had the opportunity to meet Anna Wintour, a powerful figure in the global fashion industry. She praised him and encouraged him to continue developing his personal brand.
Future Directions for Vietnamese Fashion
Designers agree that to succeed in the international market, each brand must build its unique identity and maintain superior quality. “There’s no one-size-fits-all formula for success. Each designer must find their own path based on their abilities and customer preferences,” asserts Đỗ Mạnh Cường.
Trần Hùng adds that creativity and personal branding are keys to standing out in a competitive market. “Start small and gradually expand into the international market,” he advises.
Phan Đăng Hoàng incorporates Vietnamese cultural elements into each collection.
Phan Đăng Hoàng believes combining traditional elements with modern trends will differentiate Vietnamese brands. His recent Milan collection drew inspiration from the paintings of Nguyễn Phan Chánh and ceramic art, exemplifying the unique fusion of national heritage and contemporary fashion.
Conclusion
The successes of Vietnamese designers in 2024 are not only a source of pride for the local fashion industry but also open new opportunities to promote Vietnam internationally. To continue growing, brands must focus on their unique identities, enhance quality, and consistently innovate. Let’s look forward to the next steps of Vietnamese fashion on the global stage!
Source: Dan Tri
