Since embarking on her solo career, Jisoo (Blackpink) has secured numerous high-profile endorsement deals with luxury brands such as Tommy Hilfiger, Alo, Self-Portrait, and Dyson.
Beyond looking stylish, Jisoo has also become a trendsetter, making outfits she wears sell out quickly. In 2024, she was named the most influential star in the global fashion industry, surpassing names like Kim Kardashian, Kendall Jenner, Hailey Bieber, and even her groupmate Jennie, according to Lefty.
Spotlight at Fashion Weeks
As the global ambassador for Dior, Jisoo frequently becomes the center of international media attention. At fashion events, she is often referred to as a “chameleon” for her ability to pull off diverse looks.
At the Dior Haute Couture Spring/Summer 2025 show, Jisoo made headlines with her bold and chic outfit. The singer chose a black ensemble featuring a short leather jacket, a sheer long skirt, and iconic French pearl-encrusted stilettos.
Her outfit was from Dior’s Fall 2025 collection by Maria Grazia Chiuri. Jisoo’s side-swept fringe, asymmetrical bun, and star-shaped accessories added to her striking appearance.
Jisoo wore an exclusive pre-release Dior outfit (Photo: Getty).
This isn’t the first time Jisoo has worn pieces “out of season.” At the Dior Spring/Summer 2025 show, she was personally greeted by the brand’s creative director and sat next to powerful figures like the CEO of Dior and the CEO of LVMH. She donned designs from the newly launched collection.
Notably, Jisoo helped Dior maintain its top position in terms of Earned Media Value (EMV) during Paris Fashion Week, according to Vogue Business. Prior to this, she had been one of the few stars to wear Dior Haute Couture six times.
Tommy Hilfiger’s bomber jacket sold out after Jisoo wore it at New York Fashion Week (Photo: Tommy Hilfiger).
Returning to New York Fashion Week after six years, Jisoo became a major social media influencer. Her presence contributed over $8 million (approximately VND 196 billion) in EMV with a 5.06% interaction rate for Tommy Hilfiger. According to Lefty, securing Jisoo as a guest helped Tommy Hilfiger achieve an EMV of $56.46 million (around VND 1,400 billion), marking a 302% increase from the previous season.
Unlike her sophisticated look at Dior events, Jisoo appeared youthful and dynamic at Tommy Hilfiger, pairing a short denim skirt with a bomber jacket adorned with American iconography. The jacket she wore quickly sold out, with fans eager to share the “cheap moment” by owning the same item.
Following this impressive performance, Tommy Hilfiger announced Jisoo as their new global ambassador and featured her in their Fall/Winter 2024 campaign.
The “Must-Have” Machine for Luxury Brands
Madame Figaro revealed that Cartier offered double the compensation of Dior to secure Jisoo as their global ambassador, making her the first Korean representative for the prestigious jewelry brand. Both Dior and Cartier, fierce competitors, competed to have Jisoo as their spokesperson.
When appointed as Cartier’s global ambassador, Jisoo generated approximately $4.6 million (over VND 108 billion) in EMV for the brand.
Jisoo consistently drives significant buzz for the brands she partners with (Photos: Cartier, Alo, Self-Portrait).
In March 2024, Jisoo was chosen as the face of Self-Portrait, joining celebrities like Naomi Campbell, Gigi Hadid, and Bella Hadid in promoting their Pre-Fall 2024 campaign. This collaboration brought in $2.7 million (about VND 66.6 billion) in EMV, with her posts on social media generating massive engagement and global billboard coverage.
Her ability to create viral trends has led to products selling out when Jisoo endorses them. For instance, Alo, a sportswear brand, experienced overwhelming demand after Jisoo shared images of their products. The brand’s website even crashed due to excessive traffic during the launch of their collaboration.
According to Launchmetrics, the partnership between Jisoo and Alo generated $1.9 million (around VND 47 billion) in EMV within five days of the announcement.
Jisoo regularly features in Dior Beauty’s global campaigns (Photo: Dior Beauty).
Beyond fashion, Jisoo has expanded her influence into the beauty sector. In 2024 alone, she successfully promoted three global campaigns for Dior cosmetics, including Dior Lip Glow, Dior Forever foundation, and Dior Capture Totale Hyalushot skincare products.
At the Dior Addict event in Korea in 2022, all 35 shades of the lipstick collection sold out rapidly. International makeup artists praised this unprecedented phenomenon, affectionately calling it the “Jisoo lip.”
On February 4, Jisoo, a member of Blackpink, officially announced her first Asian tour, titled 2025 Jisoo Asia Tour: LIGHTS, LOVE, ACTION! The tour will visit seven cities across Asia, including Manila, Bangkok, Tokyo, Macau, Taipei, Hong Kong, and Hanoi.
Additionally, Jisoo’s new mini-album AMORTAGE will be released on February 14, marking her return to music after a two-year hiatus following her 2023 single album ME.
