Digital Marketing for WordPress Websites
If your search term is not right for your business, too competitive, or just a keyword that does not generate enough traffic, then you can be wasting your time˳ If you are inpatient and you do not do the market research, you can be hitting your head against a wall˳
Digital Marketing for WordPress
Market research online is very easy, accessible, and honest˳ It’s unforgiving and available at your fingertips˳
What are keywords?
In general terms, keywords are the words or phrases that people use to ask a question˳
Free Tools for Market Research
This step is more often than not skipped because, let’s face it, this step is not sexy˳
1˳ Google Keyword Tool
Google has tools that are free and that you can use to do market research˳ This tool allows you to tap into the database of the data that Google creates using AdWords˳ Google AdWords is a product that Google uses to sell advertising space to people who want to advertise for a specific keyword˳
Google˳com/sktool
The 3 prime metrics that we are looking for to find a keyword worth targeting are:
- volume (how many local monthly searches for this keyword)
- competition (# of websites advertising against this keyword)
- commercial value
2˳ Google Trends
Shows us the amount of people using a keyword search over a particular time˳ This important because you don’t want to spend time working on SEO for a keyword that is trending downwards and fewer people are searching for the keyword˳
3˳ Google Insights
Gives us a more deep look at search behavior about a keyword˳ Tells you more insights about a keyword such as where and allows you to make a more informed decision˳
Three important concepts to choose the right keyword
1˳ Volume – the number of people searching on a keyword
2˳ Competition – what is our competition doing in the marketplace˳ What clues are they giving to Google˳ We need to look at the quality and the competition in the marketplace for a keyword˳ If there is a lot of strong competition for a keyword, then you might want to move on and choose a different keyword˳ If a lot of people are advertising for a keyword, then it could mean that it has commercial value around the keyword˳
3˳ Market Samurai – eavesdropping on customers and analyze your competition to decide if a keyword is worth going after
WordPress and SEO
So we have put together a list of what we consider to be the best WordPress SEO marketing tools˳ WordPress is by far the best blogging and CMS tool for SEO and business professionals˳ One reason is because of the vast number of free plugins that are available˳ So, take your time to complete the market research and focus on the right keywords to increase traffic with digital marketing for WordPress˳
Free WordPress SEO Tools
- Social Locker (Free Version)
- WP Social SEO Pro (Free Version)
- S2 Member (Free Version)
- WPRobot (Free Version)
- Thirsty Affiliates (Free)
Source by https://ezinearticles˳com/?Get-Your-WordPress-Website-on-Page-1-of-Google&id=9780237
