It has been a really turbulent time for not just Kerala but the entire nation as we grapple to bounce back˳ The floods really did leave Kerala in an awful condition˳ The wrath of nature can truly be uncontrollable˳ But so can be the ever changing trends of the competitive market˳
Many brands, in the wake of natural calamities, come up with innovative campaigns˳ While many consider these as simply PR stunts, they definitely also bring about a string of beneficial effects for the society˳
They bring about awareness and also inspire people to rekindle their social responsibility˳
Here’s a list of top 5 Campaigns that were a response to an ongoing natural calamity:
1˳ Dell, Microsoft and HP:
Dell, in partnership with Hewlett Packard and Microsoft, led a relief campaign for the victims of the earthquake and tsunami in Japan˳ They distributed 250 laptops and with Microsoft’s free mobile connection˳ They also helped secure a stable Internet connection in Japan˳
Other than this, they also urged their employees to contribute by helping the affected Japanese by cleaning their streets and gutters˳
Dell also sent bags of supplies and books to the affected children˳
2˳ Budweiser:
The Budweiser campaign does not talk about a particular natural calamity but water scarcity, which is a more chronic issue˳ They launched a campaign in January 2018 named the Super Bowl Spot˳
In order to contribute their bit to the ever growing problem of water scarcity, Budweiser donated millions of water cans for the people of California, Puerto Rico, Texas and Florida˳
They campaign featured the song Stand By Me by Skylar Grey and every time people download the song, a portion of the proceeds shall be donated to the Red Cross Society, America˳
3˳ AirBnB
AirBnB launched a temporary Housing Program (Accommodation, a service that they are known for) for the homeless in Haiti˳
In order to felicitate this, the company made use of their registered contacts and accommodated the needy and the poor˳
While the onset of a natural disaster had put tourism and travel on hold, AirBnb decided to dedicate their operations to a noble cause˳
It was also later seen how the affected were actually provided home like environments and not just a place to stay˳
4˳ Duracell
Duracell launched a full proof campaign in order to help the Victims of the Katrina Hurricane˳
As part of their relief campaign, they dispatched trucks around the city˳ The trucks were called Duracell Rapid Responder˳
The Truck offered free batteries and charging points for mobile phones and computers˳
5˳ Allstate
Allstate, a big name in Insurance services, is known as one of the biggest names when it comes to campaigns that emerged as a response to the ongoing natural calamity˳
Their Campaign, named the Good Hands Team Campaign, came about in 2012 in the wake of Hurricane Isaac˳
The Campaign involved massive monetary donations from the Allstate Foundation˳ They also contributed many food supplies in order to help the hungry victims˳
With the tagline, In Good hands, Allstate’s campaign was a way of assuring it to the citizens that their welfare is in Good hands˳
Source by https://ezinearticles˳com/?Here-Are-5-Instances-Where-Campaigns-Actually-Proved-Very-Useful-During-an-Ongoing-Natural-Calamity&id=10001879
