Custom presentation folders, also called pocket folders, are an affordable way to close sales, they are one of the best ways to make a powerful impression and generate business˳ Inexpensive pocket folders are great for way to present sales kits with company logos, business cards, introductory letters, flyers, sell sheets, brochures, price lists and most other printed promotional collateral˳ Always take advantage of cheap presentation folders to boost sales˳
Presentation folders can be mailed to potential new as well as old customers˳ They can be handed out at meetings, conferences, tradeshows, training sessions and charity events˳ Many organizations also use presentation folders for personal letters, proposals and as press kits˳
Pocket folders are commonly used to establish corporate credibility, branding, marketing, sales and public relations˳ Folders are available in many sizes˳ The most popular size is 9 x 12 presentation folders˳ Popular finishes on pocket folders are overall UV coating, spot UV coating, matte/ dull aqueous coating, or no coating˳ For an extra eye candy effect, spot UV can be added on the front and inside pockets˳ Folders can be printed on heavy 14 Pt, extra heavy 16 Pt, 100 Lb gloss cover or 16 Pt silk laminated card stock˳ 100 Lb linen cover stock has no coating˳ Other standard sizes include 9 x 14˳5, 6 x 9 and 5˳25 x 10˳5˳ All sizes are die cut with two four inch glued pockets with your choice of business cards slits on right or left or both pockets or a combination of business card slit and CD slit˳
For a smooth elegant top of the line pocket folder, consider 16 Pt silk laminated card stock that is waterproof, scratch and tear resistant˳ Silk laminated presentation folders establish a strong statement of luxury and are perfect for high end products and services˳
To design an attention getting pocket presentations folder and reinforce corporate branding it is a good idea to use company colors and a logo to keep the company brand in front of the eyes of customers and prospects˳ This helps clients to easily remember your corporate symbol˳ Don’t forget to use the extra 8 inches of copy space on each of the 4 inch pockets on the inside of the presentation folder˳ Business card or CD slits personalize the folder and gives contact information and highlight company product lines˳
A letter to the contact person should be printed on top quality paper uncoated 70 Lb smooth offset or linen paper˳ Using a formal letterhead on company stationery can be included in the packet to create a personal relationship˳ The letter can be addressed to an individual and your folder can be mailed or handed out˳ If they are going to be distributed in bulk for trade shows, they can be printed with generic customized copy˳
The best way to order pocket folders or any printed marketing collateral is to go online˳ Some of the best deals are not always on the first page, so spend a bit more time and do a through search˳ Be aware of the lowest price˳ Advertised and discounted prices may not have the added value features that other online printing services may include like UV or matte coating, free upgrades to heavier stocks and free file checks˳
Another very important feature is customer care˳ Speaking directly to the same customer care person all the time is better than having to explain the same situation to a different person every time you call˳ Make sure you find a company with knowledgeable professionals that can answer questions˳ Don’t accept being put on hold and bounced around before you get an answer to your questions and concerns˳ Sometimes the big guys are too big to treat you as you expect to be treated˳ Remember, the lowest price is not always the best value˳ To read more about Cheap Presentation Folders that boost sales, go to the authors website˳
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