One of the most lucrative opportunities in video marketing today is local video marketing˳ By this I mean finding offline clients that need customers and selling them your online video marketing expertise˳ It sounds easier than it is, but it is pretty easy˳
Getting Started
To get started building a portfolio of clients, you might offer your services for free to a local charity˳ They would probably be grateful, and you would feel pretty good too˳ A non-profit can be a real goldmine of community connections˳ You might just hit the jackpot in terms of recommendations, while acquiring valuable experience˳
After that, you could select, say 2 – 3 new local businesses and help them develop a video marketing campaign, create their videos, distribute them and then report your results˳ This can be a great way to develop a trusting relationship and develop a long term relationship with the business˳
Granted, this is all work you’ll be doing on spec, but the odds are good that these gambles will pay off˳ (unlike betting your rent at the dog track)
Selling Yourself
Word of mouth is a great way to get business, often the best clients are ones I met through a mutual acquaintance or upon striking up a casual conversation with a friendly stranger˳ The point is to be open to possibilities and have an “elevator pitch” at the ready˳ An “elevator pitch” is a brief 30 second description of what it is that you do, and who can benefit from it˳ You never know when you’ll have the opportunity to sell your services, so be ready!
The local chamber of commerce is a good resource for selling your marketing services as well˳ If you contact them about presenting your business services at a chamber of commerce meeting, you may get the opportunity to spread the word to your local business community as a whole˳ If you do get a spot presenting, be sure you are prepared to answer the questions that may arise, and have promotional materials ready to distribute˳ Often times, a good strategy is to present some educational content around internet video marketing to the group˳ You will be seen as an authority on your subject and it may lead to other presenting opportunities˳ A quick slideshow on the 10 most asked questions about internet video marketing is a good way to get people’s attention˳
Local Publications
While it’s hard to get free coverage through a press release in your local newspaper or magazine, there are ways to increase your odds of being “discovered”˳ Read local publications on a regular basis˳ When a relevant article or story is published, make a note of the author˳ Contact the author through the publication and send him a copy of your press release with a note saying how you thought “this would be a great complement to the recent piece you did on” whatever˳ Again I reiterate that this is not the quickest way or the easiest way, but a free blurb in the paper or a local magazine can generate a great buzz about your services˳
Direct Mailings
You’ll find the addresses of most local businesses in the Yellow pages or local directories˳ Many times the local chamber has these addresses and business contact information available for the local community˳ A clever postcard describing your services or a special rate for the first 10 businesses to respond to your mailing is a great way to get a clutch of work and can have a long lasting effect˳
Create a Community Portal
If you have a website, consider using a portion of it to create a local interest hub˳ Optimize the pages for local searches and include stories about your local work as a video marketer˳ Include educational content and feature a high value report or guide about video marketing that you have created˳ This site can serve several functions, as a place to offer specials and gather email contact information, as well as a portfolio and space to feature testimonials from happy customers˳
What to Do Once You Have Customers
It takes 5 times as much money to acquire a new customer as it does to retain a current one˳ And, 80 percent of your business comes from 20% of your customers˳ Obviously, caring for your current customer is worth the effort˳ Maintaining contact with your current clients enriches the relationship you have with them and fosters trust˳ If you keep in touch with them, they are likely to talk about you when networking with other companies˳ You should contact them by email or by telephone on a monthly or weekly basis˳ Creating a schedule for contacting your clients is a great way to remember˳ You might also create a newsletter specifically for your clients, letting them know what you are working on, and what is going on in the industry˳ Be their go-to source for any internet video marketing information they may need˳
While these are just some ideas, your local market and business community will dictate your exact strategy for getting offline local video marketing clients˳ Good luck!
Source by https://ezinearticles˳com/?How-to-Find-Offline-Video-Marketing-Clients&id=4166855
