Video marketing is a natural tool for growing your fitness business˳ Most trainers enjoy showing exercise or talking about it much more than they do conducting a sales consultation˳ If you want to get more paying fitness clients, you want video˳ In any advertising or marketing efforts images stand out before copy˳ If your amazing headline captures someone’s attention first, your image is going to be a close second˳ Place a video beside a static photo and the video wins˳
In a world of instant gratification if you can give a prospective customer a piece of what they’ll be getting when they become a client you’ll edge out your competition, providing you do it right˳ As a fitness marketing coach the mistakes I see in use of video are common˳ The focus of this article is taking doing video, to doing it right˳
Mistake #1˳ Not doing it at all˳
If you’re not doing video marketing˳ Start˳ You’re going to make mistakes but you can start developing the habit and systems for regularly shooting videos and posting them˳ From that point you can start focusing on getting better results˳ Any less than desirable attempts can still be salvaged˳
Mistake #2˳ Starting without an objective˳
When you contemplate writing a big fat check for a radio or print ad you think hard about what you want the ad to do and what action you want the prospective customer to do once they’ve been exposed˳ Your free video marketing strategy should be no difference˳ After viewing do you want the customer to register for a bootcamp, a complimentary session and how should they reach you? Should they call you, click on your active link, or what action do you want them to take?
Mistake #3˳ Turning on the camera without a script˳
To make a video that’s conversational and friendly, casual and compelling, you have to know exactly what you are going to say˳ That starts at the drawing board˳ If you have resolved the second mistake and you have an objective, then your script should lead the customer to wanting to do just that˳ That is not going to happen by accident˳ Like making a sale, certain steps have to come in advance of asking a customer who doesn’t know you until watching you the first time to take action˳ What happens in a sale? You discover the problem, right? So in your video you are first going to talk about the problem, before you provide a solution˳ You need to give them something of value before you ask or in exchange of what you’ve asked˳ Give them the tip they can use right now˳ Offer the “free gift” for entering their email or calling˳
Mistake #4˳ Thinking in one dimension˳
If you’re only thinking about slapping a video up so you can pat yourself on the back for doing video without thinking what has to happen next, you’re wasting time˳ If you don’t have an annotation in your video which provides a live link so they get to your home page or registration page the video will not get conversion˳ If you don’t include a phone number with a live person answering and responding you will put another obstacle between I’m interested and I want to pay you˳
Mistake #5˳ Using one video version for every display˳
If you are talking to people not already involved in your club or programs you have to build a relationship with them˳ If you are talking to people already members but not personal training they need another message˳ If you’re talking to prior or current personal training clients about what’s next or upgrading that’s a different conversation˳ What you put on your Facebook page for personal training clients should have a different purpose than the video you put on YouTube to attract people who are doing a Google search for fitness options˳
Mistake #6˳ Creating a lame title that will never be seen˳
Your goal is to get shown as the number one video in the search for your topic˳ Consider how many times you click on a video, article or blog that is on the second page of search results˳ Even if you’re the seventh or eight listed, the chance of you ever being clicked on is so small it isn’t worth your time˳ Get help with copy writing so that you are findable˳ Study the top ranking videos and take notes˳ Seek a fitness marketing expert˳ Don’t miss this step or the ones that have come before it don’t matter˳
You can make your marketing come alive with video done right˳
Source by https://ezinearticles˳com/?How-to-Use-Video-Marketing-For-Fitness-Business-Success&id=8227772
