Online video marketing is increasingly the chosen option of businesses to establish their online presence˳ One of the most effective video marketing strategies is the use of social media to widen and diversify audience reach˳ There are many ways to create a social media presence but statistics show that the use of video is the most popular way˳ There is no question about video’s popularity by now as its claim to popularity is fully backed by impressive statistics˳
Another important thing to remember about videos is that it can work well with various forms of social media˳ For example, a YouTube video that viewer like can be shared with other Facebook accounts, blogs as well as other social media sites˳ It will be the viewers themselves who will make the video go viral for the following reasons:
1˳ Easy to Share
If you have a fun, exciting and informative video, viewers will not only ‘like” or click a thumbs sign, they will share it with other people so that they can talk about it later˳ It’s a natural tendency to share something that makes one excited, sad, happy or inspired˳ The same thing will happen to those who were affected by the shared video because it only takes a click to share˳
Even news videos now have links to share with various social media platforms˳ Viewers usually want to share videos with controversial topics˳ Eventually, if more sharing recipients like the video, it will go viral˳ Videos are not only easy to share, they are the type of content people would like to share˳ Generally, videos are easier to understand than text˳
2˳ Billions of Potential Video Viewers
You can’t share if there’s nobody to share with, right? But there are hundreds of millions of users in the top social media sites˳ Facebook alone has over 1 billion users˳ In 2013, eMarketer forecasts social networking users to reach 1˳43 billion, an increase of 19˳2% from 2012˳
Targeting social media users is like targeting a captive audience for your videos˳ That’s why it’s one of the most considered video marketing tactics to promote brand awareness˳
3˳ Extended Accessibility
TV commercials are played only based on how much air time you bought˳ It’s not something that’s available if you want to see it˳ For example, a friend can only tell you about an impressive TV commercial˳ You have to watch TV and hope it will be shown˳ On the other hand, online videos are continuously available unless you delete them˳
For instance, Justin Bieber’s music video “Baby” with over 756˳4 million views has been continuously available at YouTube since April 25 2010˳ Until now there are still viewers without the need to buy more air time˳ It’s the same with the popular Volkswagen advertisement with over 53 million hits and counting˳ If the Justin Beiber video was shown only on a music site like MTV, it would have been taken off after a few months to give way to newer releases˳ It couldn’t have been viewed at least 756˳4 million times˳
If you are not using online video marketing strategies to establish your social media presence, you could be limiting the reach of your online marketing efforts˳
Source by https://ezinearticles˳com/?Increase-Online-Video-Marketing-Reach-Through-Social-Media&id=7733947
