In order to begin a life insurance telemarketing strategy you need to start by constructing a script that will work˳ There are numerous reasons for this including:
- You appreciate your customers and their needs much better than any other script writer ever will˳
- Commonly used scripts may have been used by your competition and prospects may have previously heard them˳
- You can have the script provide you with only the important information and match your offering exactly˳
- There are various techniques that go into script creation˳ Here are a few of the key strategies to enhance conversion on any telesales strategy:
- Keep it uncomplicated, let the prospect know why you’re calling them and why they should listen˳
- Get to the point promptly, don’t go through the complete pitch on the first call, stick to the essentials˳
- The aim of this script is to generate interest, qualify the prospect, and let them know you might be calling back with more information˳ Nothing else should be included˳
This is the simple outline you can follow:
Hi, Can I speak with XXX please? Hi XXX, this is NAME calling from XXX Insurance Company˳
I’m calling is to let you know that we will have agents in your area offering no obligation quotes on life insurance˳ We are providing families like yours a unique new solution with their life insurance planning˳ I could have one of our agents give you a call tomorrow to see if you qualify for our program˳
Rebuttals to some commonly asked questions:
- Even if you are over xx years in age we still have plans that you will qualify for˳
- We’ll be happy to give you a no obligation quote, we don’t use pushy sales tactics like some other companies out there˳
- If you already have insurance its great to hear you are planning ahead, but looking at us to compare rates or to supplement what you’re already doing is a smart move too˳
- I just need to ask you a couple quick questions to make sure you qualify for the programs we offer˳
- What is your age?
- Do you have any history of seriously illness, like cancer, heart attack or stroke?
- Are you currently taking any prescribed drugs?
- Do you already have a life insurance? (if yes ask for the company name)
Thanks, that’s all for now˳ I’ll have one of our specialists follow up with you and give you a quote on a life insurance policy˳
When you have a working script developed don’t be afraid to make alterations˳ Most successful lead generation telemarketing campaigns call for some tweaking of the script to get things optimized˳ You will also want to come up with answers to questions that prospects may ask during the call˳
Source by https://ezinearticles˳com/?Life-Insurance-Telemarketing-Script&id=6069977
