Perhaps the best “power education” I’ve ever received on writing copy and using good old-fashioned psychology to sell with the written word was when I was just a kid˳
You see, back then I used to collect a lot of comic books˳ And back then comic books had some of the best direct response ads you’ll ever see˳
They were written by just awesome copywriters who really understood people’s hot buttons and exactly what people wanted to buy and how to get them to buy with just a few words˳
In fact, I often tell people who use pay-per-click advertising to look at old comic book ads˳
Why?
Because those copywriters really understood how to sell — not just generate leads — with just one or two sentences˳ In some cases, they did it with just a few words (Like the “Charles Atlas” ads, for example)˳
And that’s why old comic book ads are just phenomenal as copywriting aids and tools˳
Just make sure you look at the right ads˳
These days — like in most magazines and publications — comic book ads are nothing but big image ads˳ They have more in common with big glossy business cards, than ads˳ And are a waste of time to look at˳
Instead, seek out the comic books from 20+ years ago — from the 1940’s up until the late 1980’s˳
That was when the really powerful ads were run and hundreds of millions of dollars worth of various different products were sold with simple direct response ads in comic books˳
Source by https://ezinearticles˳com/?Make-Your-Copywriting-Projects-Unbeatable…By-Reading-Old-Comic-Books?&id=255469
