Overview of TV
Television is the big dog when it comes to media dollar expenditures˳ There are a number of reasons for this but the obvious one is that more people spend more time in front of their TVs than any other media source˳ For hitting the masses, there is really no better opportunity from a media standpoint than TV˳ In short, TV has a proven track record of getting to consumers and shaping their behavior˳
Upside of TV
Some of the upside I mentioned above, but there are a number of very good reasons why TV advertising can be advantageous˳
- TV gives you instant credibility˳ Consumers just seem to believe things they see on TV˳
- The ability to combine sight, sound and motion adds dimension and realism to your advertising campaign˳
- Through program selection, you can target your audience pretty effectively˳
- No medium offers greater mass global impact˳ Depending on your budget, TV has almost unlimited reach and a high percentage of people have more than one TV˳
- The creative opportunity is larger for TV˳ If you have the cash, you can take a camera anywhere and create incredible presentation˳
- Since it is generally a leisure activity, consumers spend a lot of time in front of a TV and they have the ability to immediately act on many buying impulses˳
Downside of TV
TV advertising is not without its pitfalls, though, and any one of you reading this could list off some of the reasons as easily as I could˳
- To really hit the masses, broadcast TV is best and commercial spots are very, very pricey˳ Cable offers more affordable options but then you don’t hit the masses as well˳
- Research shows that you need significant repetition (at least 5-7 viewings) for your message to sink in˳ To get 5-7 viewings, you need to be on a lot more than that˳ Pricey˳
- Before you even buy commercial spots, you need to spend significant dollars to create a high quality ad˳ You can do it for less but generally not very well˳
- Much like radio, your commercial spot comes and goes and when it’s out of sight it falls out of mind˳ That is, unless you buy more spots˳
- As a rule, people don’t want to watch commercials˳ The turn on the TV to watch the program˳ With more and more channels available, it’s easy to skip the commercials˳
Main Thing To Know About TV Advertising
Television is the largest target of media dollars for a reason and it’s attractive for a lot of reasons˳ My problems with TV are that it is very expensive (when done properly) and it’s somewhat inefficient no matter how well you do it˳ My advice is, if you have the brand and the budget to do it right, TV can be money well spent˳ You need to have a high quality ad, lots of repetition and the right commercial time˳ If you’re not sure you have the budget, then you don’t have the budget˳ You’re much better off not doing it than doing it poorly˳
Source by https://ezinearticles˳com/?Media-Series:-Issue-5—Television-Advertising&id=5684407
