I firmly believe we live in a world that leans towards, and leads us to, instant gratification˳
Fresh hot coffee, by the cup, brewed instantly˳ Do you want your friends to see what you are having for lunch? You can upload a picture instantly˳ Do you want the latest music from your favorite artist? Simply, download it instantly˳
When it comes to building new business, ‘instant’ can help but cannot replace that which it cannot replace˳
Developing a brand takes time˳
Building trusted relationships takes time˳
Developing a portfolio of solid projects takes time˳
I am a big believer in not reinventing the wheel˳ I prefer to look around, see what others are doing, and doing well, and try to follow˳ Who has not heard of The Wall Street Journal? Yet, I see their ads everywhere˳ Why would a brand like the Mayo Clinic feel the need to be on Twitter? Yet they are and they are crushing it˳ Why would contractors with billions in revenue use a lead service? Yet many do˳
Buying a CRM is not a business development strategy˳ Placing a single ad in a publication is not an advertising campaign˳ Sponsoring a hole in the local association golf tournament is not a marketing program˳
I often use the following when engaging a prospect or client: “Buying a treadmill will not get you in shape… however, the continued and effective use of it will˳”
The key is ‘continued and effective use’˳
I’ve witnessed companies spend thousands on CRM and use it continually, but not effectively˳ I have worked with companies that bought a healthy dose of advertising for one trade show but that was all˳ I have written business plans for companies only to follow up six months later and learn they never read it˳
Of all industries, the design and construction industry understands what it means to follow a plan˳ There are not too many buildings that go up by assembling a couple hundred building product manufactures, subcontractors, contractors and designers on a vacant piece of land with everyone just winging it on their own˳
They follow a very specific set of plans and specifications to a successful, completed goal˳
The same should be true for that portion of business charged with gaining new customers and keeping current ones˳ The desired results will not happen overnight, through a single tweet, one blog post, one half-page ad, a golf shirt with the new logo, etc˳ Success will come from a dedicated program that can be executed effectively and continually˳
Instant is for soup˳
Source by https://ezinearticles˳com/?New-Flash:-Rome-Wasnt-Built-In-Two-Days-Either&id=9909539
