Nowhere is this more true than on the web where the majority of home buying searches are conducted- “web appeal” is the new “curb appeal”, the lure that draws buyers in˳ Today’s prospective buyers are used to quality imagery in other marketing venues˳ Appealing photos will rivet the prospect’s attention, whereas homes with so-so photos may well be passed by˳
When selling your home, you hire a Real Estate agent to do the best job marketing of your property˳ Agents are experts in the business aspects of the selling process; research, pricing, advertising, negotiating and closing˳ But, the centerpiece in your listing-pictures-is a photography expert taking them?
Grabbing a point-and-shoot and photographing a home seems to be a reasonable option˳ Often, one can get good shots simply though luck˳ However, many aesthetic and technological difficulties must be overcome in order to result in the consistently great photography needed in today’s multiple-photo listings˳
Internet display systems, known for showcasing still photos, panning slide shows and virtual tours, are another tool available to realtors˳ These products are only as good as the photography used within˳ Use poor photographs and you get a poor photo housed in a slide show or tour˳
Photography is a highly specialized industry-all photographers are not the same˳ A good portrait photographer does not necessarily make a good real estate photographer because the photographic challenges and thus, training, are different˳ Architectural photographers are not the best choice because they charge a significantly higher rate that cuts into your realtor’s bottom line˳ Professional Real Estate photographers give you similar results at a good price point˳
Top-of-the-line equipment aside, professional real estate photographers have more than just a good eye˳ They know exactly where to put the camera, and are skilled in holding it straight˳ Professional photographers are experienced at reliably producing multiple uniformly-good shots of every house˳ Exteriors are taken from the best angle and trumpet blue skies and puffy clouds˳ Interior shots are well-composed, evenly lit and clearly convey accurate visual information about the space you are looking at˳
Photos rarely emerge from the camera ready for display˳ They require post-shoot processing and this is where the Real Estate professional photographer excels˳ Great real estate photographs “pop” off the screen or page˳ They look and feel bright, light, open, and inviting˳ When done well, the viewer does not know why they like them, they just do!
Ask yourself which listing you would rather be: You are viewing two comparable listings, one with a few photos that are somewhat dark, feel cropped too closely and a little hazy˳ The other listing has clear, detailed photographs of the outside setting and main rooms of the house˳ It’s clear which is going to generate more interest, showings and a potentially quicker sale˳
So what can you do to get the best photography for your listing?
Examine the existing listings of your prospective agents˳ Do they feature excellent photos? Are there a half dozen or more pictures on the web listings? Professional Real Estate Photography is done at the agent’s discretion˳ If the agent you choose doesn’t use professionals, insist that they do˳ Those that do see the results˳ And so will you˳
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