Social bookmarking has become popular in the last few years˳ This article has been written to outline the history, what it is and why it is important today˳
What is bookmarking?
Many of us use bookmarks or favourites on our own computers to store web sites that we use frequently˳ This is very useful but today many of us access the Internet from many devices such as laptops, tablets and mobile phones˳ In these situations, bookmarks stored on our computer are of little use if we are using one of the other devices˳
Very often new products and services are invented or introduced to overcome a limitation with existing offerings, as has happened with social bookmarking˳ Because of the introduction of so many Internet enabled devices and increased mobility, there was a need to enhance the flexibility of traditional bookmarking˳
History of social bookmaking
In 1996 social bookmarking was introduced˳ Put simply users save their favourite web sites to web pages, which means they can access these “social bookmarks” from any Internet enabled device˳ You may well ask why this apparently simple solution is so important these days˳
Very often new products take on a new life as people realise the potential of them˳ One classic case is text messaging, which originated in December 1992 when a test engineer used a personal computer to send a Merry Christmas via the Vodafone network to a friend˳ From a simple act, text messaging has now become so popular that it is estimated 200 billion text messages are sent per month˳
It cannot be claimed that social bookmarking has grown to such an extent but it has become very important in Internet marketing˳
Why Social Bookmarking is So Important
The importance of social bookmarking has become important because of the importance of backlinking˳ One of the factors that search engines use to rank web sites is the number and quality of backlinks˳If your site is linked to a high ranking web site, then the search engines believe that your site is important˳ One of the factors in determining the importance of a web site is it’s page rank˳
Page rank varies from 0-10,10 being the most important˳
For example YouTube has a page rank of 9˳
Thus if you have backlinks from sites with high page ranks, that will help your rankings in the search engines˳ The importance of social bookmarking is that you can write an article or record a video and submit it to a social bookmarking site with a link back to your own web site˳
The Most Popular Social Bookmarking Sites
It is easy to find the most popular sites by entering the term into the search engines˳
Apart from the obvious ones like Facebook, Twitter, pinterest and Google+, there are some less obvious ones˳
These include Tumblr, Reddit, StumbleUpon and Digg˳
You may be getting concerned that you cannot easily post to all these sites,to which I reply:
1˳ You do not need to post to them all-do some research and find the ones to which you are best suited˳
2˳ If you use a product like WordPress there are plug ins that will enable you to automatically post to these sites˳
3˳ You don’t just have to post your own articles to these sites as you can also post news˳
I will look at sites like Google news and find some interesting articles,and once you click on them many of these will have the ability to share the article˳ At a minimum I do this for Facebook and Google+, which will frequently be read as the articles are interesting and topical˳
Conclusion
I hope you found this article interesting and that you will make use of some of these social bookmarking sites˳
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