If step one of online marketing is driving traffic to your site step two is capturing email addresses so that you have the opportunity to create a relationship with emails˳ You want to create an offer so attractive that a visitor can’t possibly leave without wanting it˳ They’ve found you from your social media ads or a search online˳
These 10 options can all serve you well˳ The trick is to know your customer, know the questions they have and what they would find valuable˳ Then decide the best format for delivering the information˳ You could even combine two or more of these into a package a customer will find too good to pass by˳
1˳ Ebook˳ Compile your information into a word document, make it a pdf with an attractive format, a cover and links pointing back to you˳ In a short time you can have a nice downloadable gift for your new prospective customer˳
2˳ Report or White Paper˳ In a report you create a little more formal written document that includes statistics and up-to-date information about your topic˳ Include your resources, bibliography and potentially charts and tables˳
3˳ Top Ten Lists˳ Create simple lists of most asked questions˳ You can create a collection of top ten exercises for instance, or foods, or cardio workouts˳ These are quick for you and easy to read for your prospective customer˳
4˳ Video Series˳ Make a video series that solves a problem for your prospective customer˳ Give them some at home exercises˳ Give them a series of warm up exercises, balance exercises, core exercises˳ You can find ways to use equipment you have in your facility to tease your services˳
5˳ Teleclass˳ Create a single session or series of several teleclasses that lets customers see what you can do for them˳
6˳ Webinar˳ Similar to the teleclass, but adding the option of using slides or a live screen along with your audio presentation˳ A webinar can be live or recorded˳
7˳ Nutrition or Wellness Profile˳ Load a questionnaire on a webpage for submission by visitors˳ Contact them for a phone or in person recommendation session˳
8˳ Playlist˳ Set up a free download of music appropriate for cardio or relaxation targeted at your audience˳
9˳ Challenges˳ Set up automated emails for 21 or 30 days specifically focused on the goal of your niche˳
10˳ Audio Recording˳ Similar to a podcast, record yourself giving a presentation that you can offer as an immediate download˳
Any of these can take as little or as much time to prepare as you need˳ You may want to keep it fresh and rotate this freebie content quarterly to attract new customers˳ When you do, make sure to send the new content out as a extra gift to people already on your list˳ For them it’s an expression of customer appreciation˳
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