Social Media Marketing is the act of using social media (i˳e˳ Facebook, Twitter, YouTube, etc˳) in order to promote a business˳
Many companies will want to start their own social media marketing campaign and create a Facebook page or Twitter account˳ The problem with is they don’t have a clue on how to run a successful social media marketing campaign˳ Here, I have listed 10 of the most basic rules when it comes to social media marketing˳ Follow these rules in order to have successful accounts with Facebook, Twitter, etc˳
The 10 [basic] rules of Social Media Marketing
1˳ Update! I shouldn’t even have to list this as a rule, but many forget how important it is˳ You should try and update daily, because when consumers visit your page and it has not been updated in over a month, they will assume it is inactive and decide not to follow your business˳ Also, they could easily go with your competitor because their page is so active they feel that business will give them better service˳ You do not want that to happen, so update your social media accounts regularly!
2˳ No pitching! You are not Billy Mays˳ Therefore, you do not need to yell at consumers telling them to buy your product or use your business˳ Social media is meant to connect, not pitch˳ If your consumers feel they have a connection with your company through your Facebook page or Twitter feed, they are more likely to use you over another business that does not make an earnest effort to connect˳
3˳ Communicate with your audience˳ If you do not feel it is necessary to reply to comments, answer questions, or join in on conversations on your page, then social media is not for you˳ You need to be a part of the conversations on your page˳ If not, you will lose touch with your customers and what they want˳
4˳ Choose Wisely˳ What you say will forevermore remain public record on the internet˳ Choose what you post on your page wisely˳ I cannot stress that enough˳ If you hire a company to post for you, be sure to hire someone you can trust˳ And, remember, if you manage your social media outlets yourself only post what you would want to see on the front page of the New York Times (or the Huffington Post)˳
5˳ Handle angry customers with class˳ Some customers will just have a bad day and want to take it out on your page and blame you for everything˳ Do not delete any negative comments˳ Instead, ignore it if it’s only one comment (unless the comment has foul language and is completely inappropriate)˳ If you are in a predicament like Nestle was about a year ago where everyone protested on their Facebook page, post an update saying your business is making moves to fix the problem˳ Never directly respond to one individual, you will never win˳ Also, never make promises you cannot keep˳
6˳ Link to others˳ If you find something interesting (and relevant) on the web, link it on your Facebook or Twitter˳ Explain why you find it interesting (and relevant) and ask for their input˳ Link to other companies, articles, cool websites, whatever˳ Just be sure to ask yourself before posting, is this relevant to my business?
7˳ Share! Don’t be afraid to show your consumers what your company’s employees are doing when they are not in the office˳ Take photos of your office picnic, philanthropic event, or even a run/walk for a good cause˳ These photos create a positive image about your company for your consumers˳ They want to know you’re human and don’t wear ties all the time˳ If it’s casual Friday in the office, take a group photo of everyone wearing the company polo and post it immediately so others know what is going on in your office in real time˳
8˳ Start a weekly trend˳ If you do something once a week, on the same day each week, your followers are bound to come back that day every week˳ For example, if you own a shoe store, every Monday you could post the shoe of the week˳ Include an image and a promotion for the shoe, such as a percentage off that week only˳ If you posted every Monday, consumers are bound to check every Monday to see what pair is being promoted that week and come into your store to buy˳ It’s a great way to get customers onto your social media pages as well as into your store˳
9˳ Link to your blog˳ You put so much effort into writing that awesome post about trendy heels for the spring, but no one ever reads your blog˳ Link it on your Facebook, Twitter, etc˳ Don’t do it all the time, because if that is the only thing you do to update your social media outlets, people will get bored with you very quickly˳ But at the same time, don’t be afraid to link back to your blog˳ You put a lot of hard work and effort into it, and you want people to read it!
10˳ Spread the word! If you have a Facebook, Twitter, blog, YouTube channel, etc˳ you really need to tell people˳ They are not just going to assume you have them˳ Put them on your company website, on your business cards, put a sign up in your store saying “Add us!” with all the little logos for each site next to the copy˳ Don’t be afraid to tell your customers you’re on Facebook˳ If they like you and your product, they will to share it on their Facebook and say, “Hey, I’m a fan of Sally’s Shoes and I want everyone to know!”
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