How many times have you checked your emails today? Once, twice, or a number of times? You probably have more than one email address too, one for work and one for personal use˳ We spend a lot of time checking, reading and responding to emails every day˳ It has taken over the normal telephone call because it is cheaper and makes it easier to send documents or pictures˳
People spend a lot of time on their emails every day so this is a great direct marketing opportunity for businesses˳
The Benefits of an Email Marketing Campaign are:
- The email advert is delivered directly to the customer˳ The next time your prospect checks their inbox, your advert will be there˳ They will most likely read it if the subject is interesting and the content is something that they might consider˳
- Your customer will notice the brand, especially if campaign is sent regularly˳ The key is to send it at regular intervals˳ Avoid sending it daily because this will increase the chances of the recipients unsubscribing from the database˳ If you’re sending too frequently and they don’t require your products or services every day, they may opt out at any time˳ Decide on a weekly, fortnightly or monthly schedule for your email campaigns for the best results˳
- Email campaigns with direct call to action buttons can generate leads quickly˳ Add direct links to the website and to an email address so that the customer can click on it and be taken to the relevant screen˳ Specify the call to action such as buy now, shop online, visit website, or contact us˳ Be clear about what you want the customer to do˳
- The customer can contact you directly by either replying or calling you˳ Because the email advert is going to their inbox, they can decide to contact you if they are interested˳ In this case, make sure to structure the design in such a way that it is easy for the customer to find your contact details˳ Make it large and clear enough for them to notice it the first time˳
An email marketing campaign is a great way to generate sales˳ It is a direct method of marketing that can be quite successful if it is designed and structured well˳ Also plan how often and which day of the week it will be sent so that it has the most impactful results˳
Source by https://ezinearticles˳com/?The-Benefits-of-an-Email-Marketing-Campaign&id=9935377
