There are more fitness professionals, gyms, fitness centers, and exercise options for consumers than ever˳ There are more social media posts, tweets, and pins and less time than ever to view them˳ Essentially you’re going to be paying more money for fewer eyeballs on your print persuasion or your radio or TV ads than ever before˳
It means you’re going to have to be more effective with every piece that you prepare˳ Whether you’re talking about a shoestring budget and a grassroots campaign or you’re placing ads and direct mailing regularly you want to make sure you’re getting response˳ Here’s a tiplist to help˳
1˳ Your ad is targeted at a customer and their situation specically˳ Gone are the days when you can throw out a special discount on a service or product without attention-grabbing reasons to buy it˳
2˳ There is a call to action˳ Examples include: call now, click here now, and stop in today before it’s too late˳ Your customer needs to know exactly what you want them to do next˳ Tell them˳
3˳ There is urgency˳ Offer good until midnight on Friday˳ Scarcity can be a part of urgency by including a limited number of openings˳ Act now: there are three left˳
4˳ Provide reciprocity˳ Stop in for your free gift today˳ First fifty attendees receive a free t-shirt˳ Click here for your free report now˳
5˳ Headlines that grab attention and pull the customer in˳ You have about two seconds while a customer decides to open or not open your email or to continue reading the fine print of your flyer˳ It better be good since its competing with a full inbox, the kids, a dog, dinner and yoga˳
6˳ Clear beats clever˳ Your reading level should be between 5th and 8th grade˳ It should be absolutely clear what the offer is describing and why your reader should care or continue to pay attention˳ The reader is thinking, I’m busy, why should I bother?
7˳ Eye Flow is effortless˳ In ads or graphics where there’s no where for your eye to land, the reader gets tired and either frustrated or bored˳ Make sure that you’re landing spot for the eye is planned and what you want˳ Ideally you have the placement such that the call to action button is where they land˳ It helps if it’s a different color˳
8˳ Include images˳ Make sure, however, that your images are relevant˳ If you show an image of an attractive thin 22-year-old red-head, yes that may attract the most eyeballs˳ If your target market is 60 and gray-haired you’ll have lost her before you pitched˳
9˳ Talk the way they talk˳ If a customer asks for nutrition counseling, by all means advertise using those words˳ Usually though they talk about fat, weight loss, thunder thighs or bellyfat˳ If you want them to hear you, speak their language˳
10˳ Test it˳ Even if you’ve checked off all these components you can get it wrong˳ The list above is the science˳ Pulling them together in a way that works is an art˳ So create two ads, or two newsletters, and test one element˳ When you decide which has the most response take that and use it or perform yet another test, changing another single element˳
If you do this, chances are because the majority of fitness businesses do not unless they’ve hired someone to come in and consult with them, you will set yourself apart˳ You will naturally attract a better quality customer˳
Source by https://ezinearticles˳com/?The-Successful-Fitness-Professionals-Marketing-and-Advertising-Secrets&id=8199578
